Jacob Samuel’s new special

Jacob Samuel self-produced his newest comedy special, Big Talk. (Chelsey Stuyt Photography)

Jacob Samuel’s second comedy special, Big Talk, premiered on YouTube last month and already it has racked up more than 20,000 views. The Vancouver-based comedian filmed the 52-minute special in front of live audiences at the city’s China Cloud Studio. In addition to writing and performing, Samuel gets producing, directing and editing credits. 

Much of the material in Big Talk was worked out over five years, a period punctuated by Samuel’s winning a 2021 Juno Award for best comedy album for his first special, Horse Power. And that win was not the first time the comedian was recognized for his work.

At 25 years old, Samuel submitted some of his original single-panel cartoons to The New Yorker magazine, which published some of them – a notable achievement, especially at such a young age. Several other publications have featured his humorous illustrations, as well, including the Jewish Independent. He has published two books of single-panel cartoons.

Samuel has been performing stand-up for years – at clubs, on stages, television and radio, at festivals. He’s a regular on CBC Radio’s The Debaters.

His drive to perform started early in life.

“Honestly, I’m still trying to convince myself I can competently tell a joke,” he told the Independent. “Growing up, my parents and their friends revered clever comedians. I always felt that being funny was a difficult thing that people valued. As far as I can remember, I have always been driven to get up and talk in front of people even though I wasn’t naturally great at it – when I was young, I had some minor speech impediments.”

As for his gutsy New Yorker submissions, he said, “It seemed like a fun thing to try. I’ve always had a certain misplaced confidence about going after things … I’m not sure why. I think I was blessed with a certain level of obliviousness and an audacity to go for things that I found interesting/exciting.”

Samuel’s new special shows off his rapid delivery and finely honed comedic timing, and the material supports his affable relationship with the audience. The jokes in Big Talk run the gamut, covering the joys and challenges of welcoming a new puppy, the mental health benefits of knitting, the absurdity of the Honda Odyssey, being newly married (Big Talk’s jokes are “officially approved” by his spouse), and other very funny bits.

Being successful requires more than just comedic writing talent and good timing.

“Being a comedian now is like running a small business,” he said. “I have a manager now, but I still manage much of my booking, touring, and sometimes I even produce my own shows. So, I spend just as much time doing ‘comedy admin work’ as I do writing and performing material. You can’t really advance your career now by being exclusively an ‘artist.’ I maintain many comedy spreadsheets, which maybe sounds like an oxymoron.”

Even after all the commercial elements have been satisfied, there are still obstacles to confront. Being an artist who is driven to perform does not mean there are no pre-show jitters, Samuel shared. “The fact that people are coming to see me now actually makes me a bit nervous because I hope I’m as good as what they expect.”

Big Talk feels more personal than Samuel’s previous work, while also featuring plenty of material about everyday human struggles and absurdity.

“I still feel like my comedy is pretty observational but maybe I’m digging more into my personal life subconsciously now,” he acknowledged. “I think maybe I’m gravitating towards more personal material because that is what people tend to connect with more. Maybe I’m getting more inspired to do personal material because, as I get older, I think I’ve gotten a better sense of myself. I think it’s a natural part of maturing, to go from observing the world around to becoming more self-conscious. Having said that, I still love observational comedy. I think my favourite type of comedy weaves both together.”

The use of social media has its benefits, like building an audience, but it comes with costs, too. 

“The pressure to produce more content has grown exponentially…. Many of the comedians who are now gaining the most fans are just churning out content,” said Samuel. “So, I do feel more pressure to do that, to keep up, but I’m pretty good at keeping it to a reasonable level so as to not burn out. I need to make sure I’m still having fun writing and performing, so I limit how much I’m going to indulge those pressures.”

But he can’t completely avoid them, as social media has the power to make or break projects in this era.

“The benefits of social media are pretty enormous, in that you can gain an audience without having to go through any gatekeepers,” said Samuel. “The risk is that you start ‘creating for the algorithm only’ and start trying to make content based on what you think will go viral as opposed to what you find funny. Then I think you just end up sounding like other comedians who are doing the same.”

Asked about the potential impacts of artificial intelligence, Samuel said. “If you asked me this a year ago, I would say I was not at all afraid of AI. It seemed that it would write jokes that were very basic, crude and pretty unfunny. However, since then, it’s gotten a lot better. I think AI can be useful in comedy but I’m also pretty worried about it. I was playing around with AI a few weeks ago and it’s getting pretty good at writing comedy that is formulaic or follows a basic structure. I’ve heard of some other comedians using it to see if their idea is creative enough – if the AI can think of it, then it’s not. It could also be useful as a brainstorming tool. I think AI will change comedy, but I don’t think it will put comics out of business because people crave human connection. Will it make comedy worse or better? It could go either way.”

AI is not the only complexity these days.

“I don’t think any topics are beyond the pale … but some are a lot harder to make an audience laugh at than others,” said Samuel. “When people complain that certain topics should not be joked about, it’s often that the jokes they’ve heard about that topic just were not clever or nuanced enough. I think the more intense and heavier the world is, the more important comedy is…. Comedy is a great way to cope with uncertainty, but I’m also concerned about the increasing amount of comedy that is just feeding off of and confirming disinformation and catering to specific groups’ political views rather than challenging them.”

Asked about what it is like to be a Jew in comedy, particularly during the events of the last couple of years, Samuel said, “I’m not sure I have a great answer…. I don’t think it’s really impacted my career. It has impacted how I feel about being a Jewish performer. I do think that it’s more important now to talk and joke about being Jewish. I definitely feel like a form of antisemitism that was previously contained has now been unleashed in several forms. My only response to that as an individual is to find more ways to joke about being Jewish on stage and not to shy away from talking about being Jewish.”

Big Talk is dedicated to the memory of Samuel’s mother, who passed away in 2021.

“It probably wouldn’t surprise people to know that my mom was my biggest supporter,” he said. “I’m sure she would’ve become a full-time press agent for this special. When I published my second book of cartoons, in 2017, she managed to get a copy to the prime minister somehow (true story). Justin Trudeau sent me a signed letter about it – he was more popular then….

“My mom made a significant professional contribution to Canada’s Jewish community,” added Samuel. “She was the executive director of Toronto’s Jewish affordable housing agency for two decades and was very proud of her work and the impact it had on helping people access affordable housing.

“When I won the Juno Award, I was in the midst of dealing with my mom being very ill. It was the most difficult thing I’ve ever had to deal with. Although I don’t talk about it explicitly, I developed most of the material for this special in the wake of losing my mom. Building this act was something I could work on to process my grief. There’s also something about losing a family member that makes you want to take action in life. It definitely contributed towards my drive to produce this show as an actual comedy special and take the risk of self-producing and self-releasing it.”

Big Talk can be seen on YouTube, which is “the only place to watch [it,] unless someone reading this owns a streaming network and wants to make a deal,” Samuel said.

As for the near future, Samuel has another “special” to produce.

“My wife and I are expecting our first child very soon,” he shared. “So, I’m going on a hiatus from touring and performing for a few months. After that, I will probably be back on the local circuit, likely with some new material about how relaxing it is to have a new baby.”