Isaac Waldman Jewish Public Library librarian Helen Pinsky, left, and master’s student Alisa Lazear, who is working on the library’s audiobooks collection. (photo by Olga Livshin)
In past centuries, reading aloud was an integral part of family life. People gathered in their parlors to read books to friends and family. In the 20th century, the experience migrated towards radio. When favorite personalities read new novels or classics on the radio, it was a unique pleasure in many communities, especially where access to live entertainment was limited. Then came the TV and the internet. But reading aloud is seeing a comeback – with audiobooks.
The Wall Street Journal ran an article recently about how audiobooks are the fastest-growing sector in the book business today. In 2015, audiobook sales in the United States and Canada increased 21% from the previous year.
The Isaac Waldman Jewish Public Library has reacted to this latest development by expanding their audiobook stacks.
“The modern libraries have to change to keep up with the times,” said Helen Pinsky, Waldman’s head librarian, “but they also stay the same. As ever, they answer the patrons’ curiosity, provide access to information. They are the source of knowledge, whether on their shelves or through their computers. The changes come from different angles. For example, some libraries in the Greater Vancouver area explore novel ways of organizing books: by theme or by the time of publication instead of alphabetically by the author’s name. Such a method is especially convenient for teachers – who could find books on a particular theme grouped in one spot of the library – or for researchers.”
Pinsky also expressed concern about the negative impact of technology, however. With internet search engines, in particular Google, and sites like Wikipedia, people have stopped coming to libraries for information.
“They Google their questions and get a thousand websites as the answers,” she said. “But who could guarantee that the data they find in the first 37 hits is correct? Google is dangerous. It is destroying the value of encyclopedias, while librarians know where to find the right stuff. It is specifically true for the medical or legal areas.”
Of course, there are positive technical innovations, and Pinsky emphasized those, especially the digital formats. After ebooks became a huge segment of publishing in the last decade, and audiobooks followed a few years later, public libraries had to adapt to the new demands, although print books still dominate in the Waldman Library catalogue by a ratio of approximately 20 to one.
“It might be a different ratio for the city libraries,” Pinsky mused. “The exclusive supplier of digital books to Canadian libraries is Overdrive. There were a few smaller companies before but they’ve all gone out of business by now. Unfortunately, Overdrive doesn’t have much interest in the Jewish content, so their selection of Jewish-themed books in both epub format and audio format is rather narrow. They don’t have anything in Hebrew either. It might change in a few years, or publishers might start distributing digital content themselves.”
Still, there are some books available through Overdrive that are of specific interest to a Jewish readership, and the Waldman takes steps to broaden its digital choices.
“Audiobooks are trendy now,” said Alisa Lazear, who is working on the Waldman’s audiobook collection.
Lazear is studying for a master’s degree in library and information studies at the University of British Columbia.
“I need to do 120 hours of professional experience as part of my program. It’s an equivalent of one course,” she explained. “I approached Helen to do my professional experience at the Waldman because I love the library. It was Helen’s idea that my focus should be the audiobook collection. We already have some audiobook CDs, so I concentrated on the online streaming from Overdrive. I had to figure out how to download their books, choose which ones would interest our readers, and integrate them with the main catalogue. Then I had to design flyers to educate the patrons how to use such audiobooks.”
In Lazear’s opinion, the current popularity of audiobooks has to do with people’s chronic shortage of time.
“Audiobooks are great for multitasking,” she said. “You can drive, do chores, work out at a gym, and listen to an audiobook at the same time. A narrator also plays a huge role. He is part of the experience, almost like a friend reading to you. Some narrators have a huge following; people would listen to anything by them.”
Lazear thinks that the new digital formats are accessible across the generational spectrum.
“My young cousins enjoy listening to their favorite audiobooks before bed or in a car,” she said. “Some older people develop visual impairment, and audiobooks might be the only choice for them as a form of reading.”
Regarding this latter point, Lazear created an audiobook program, Coffee & Stories, for the Louis Brier Home and Hospital.
“We had our first meeting on Aug. 7,” she said. “Several people came to the activity room. I brought cookies and selected two different audiobooks. We listened to 10-minute clips from each and then discussed them. It was a very active discussion.”
Olga Livshinis a Vancouver freelance writer. She can be reached at [email protected].
A scene from Migdal David’s The Night Spectacular: the Queen of Sheba with her entourage. (photo by Amit Geron)
While growing up in the United States, my friends and I never seemed to tire of asking each other, “Who is the Lincoln Memorial named after?” and “Who is buried in Grant’s Tomb?” The point of asking these silly questions seemed to be their obvious answers. When you grow up, however, you learn that the truth is not always so clear. Take, for example, Jerusalem’s Tower of David, also called David’s Citadel. King David, for whom it is apparently named, had nothing to do with the tower or any other part of this historic structure.
The tower is actually part of a medieval fortress that contains architectural additions from later periods. It is located near Jerusalem’s Jaffa Gate, which is the most trafficked entrance to the Old City. The tower is so well-recognized, it appears emblematically in countless Jerusalem paintings and photographs.
Early Byzantine Church fathers misinterpreted Josephus Flavius’ writings, ascribing the Tower of Phasael, from King Herod’s time, to King David. To further complicate the issue, Muslims also associated the Herodian tower with King David. They named their mihrab (prayer niche) Nabi Daud, David the Prophet. Later still, 19th-century Western Christians labeled the Turkish minaret added to the Mamluk mosque the Tower of David. This wrong name is what the tower is still called.
Tower of David Museum’s mission, in contrast, has evolved over time and various administrations. When the museum first opened in 1989, the aim was to present Jerusalem in all the years of its existence. Today, that is still a large part of the museum’s objective, but staff now creatively focus on familiarizing the public with the building complex’s amazing and lengthy physical presence. No easy job in an historic structure bound by preservation guidelines, in a city that has supreme importance to several of the world’s major religions and dates back to the second millennium BCE.
One of the new must-see additions is the Kishle. The discovery of the Kishle – when the Turkish Ottomans built a prison there in the mid-1800s, the Kishle referred to soldiers’ barracks – was accidental, but the follow-up to this archeological find has been careful and meticulous. What has recently been opened to the public is a continuous cut-away, or time line, of Jerusalem. The excavations reveal Jerusalem from as early as the sixth century BCE. It likewise shows walls from the time of King Herod – some of Herod’s huge building stones from the last quarter of the first century BCE are also still in place to the right of the museum’s main entrance by Omar Ibn El-Khattab Square – as well as evidence from the Middle Ages. Of particular importance is the discovery of a wall from the First Temple period, which adds to our knowledge about the city wall’s ancient route. Walking outdoors to the Kishle exhibit is an adventure in and of itself, as visitors traverse a dry moat that surrounds the Citadel. Also outdoors are finds going all the way back to the Second Temple period.
Excavations of the Kishle. (photo by Oded Antman)
The museum makes an effort to present Jerusalem from a variety of angles. Take, for example, the current temporary exhibit, Camera Man. In this wonderful photo display, we are able to see Jerusalem over 50 critical years of existence, a time in which its rulers switched hands three times, from Turkish rule to British rule to state of Israel rule. But the beauty of this show is that it zeroes in not on the wheeler-dealers of these various administrations, but rather on the daily life of the average Jerusalemite.
Relatedly, the museum seeks ongoing public involvement. Hence, it has taken two rather bold steps: it has taken part of the Camera Man exhibit out of the museum complex, mounting some of the photos in the centre of town, in close proximity to busy Machane Yehuda Market. A second significant step – that dynamically changes the exhibit, even as it is being shown – relates to the museum’s invitation to Jerusalem residents to send photos from their own family albums. Thus, with this participation, the exhibit is frequently being updated.
But the museum has not limited itself to just presenting Jerusalem’s history through photography. In the past year, it has gone digital in a big way. Families with elementary school-age children may now pay a small additional fee to tour the museum with enhanced iPad technology. In the Hebrew version of the award-winning Swipe the Citadel – an English version is in the pipeline – the family joins in the search for an archeologist’s young missing daughter. The virtual family and the real visiting family travel through the museum’s many old stone corridors looking for the girl. At the end of the adventure, virtual father and child are reunited, and visitors have been exposed to Jerusalem’s long and amazing history. There are currently six other apps for improving the on-the-grounds museum experience, including a digital detective game to discover who built the tower. A preview of what is available can be seen at tod.org.il/en/todigital.
The museum is always thinking of new ways to reach families. With this in mind, it has started hosting a new outreach program that allows families with children with special needs to participate as a family unit. The whole family attends and each member of the family engages to the extent to which he or she can. The museum already has a quiet room and a time-out room, and has been consulting with specialists to further develop meaningful family experiences.
While the Night Spectacular is an established program for Jerusalem tourists, readers might not know that there have been incredible outdoor evening concerts in the museum complex. These concerts have varied, from large events of hundreds of people listening to classical music, to smaller events of international liturgical music.
In the past, Tower of David Museum has hosted some incredible events for Jerusalem’s ethnically diverse population. For example, in 2000, Washington state artist and craftsman Dale Chihuly put this question to the people of Israel: “What’s incredibly hard to make, but all too easy to break?” Through his installation at the museum, Chihuly showed there is more than one way to solve this riddle, but his simple, yet thoughtful, answer was: “glass and peace.” The artist has donated some of his work to the museum.
While there may be a question about the museum’s name, there is no question you have to check it out the next time you are in Jerusalem.
Deborah Rubin Fieldsis an Israel-based features writer. She is also the author of Take a Peek Inside: A Child’s Guide to Radiology Exams, published in English, Hebrew and Arabic.
Museloop’s app that it created for Israel Museum. (photo from Museloop via Times of Israel)
How do museums and other purveyors of history attract visitors and make the past relevant, especially as people come to expect more and more digital experiences?
Perhaps surprisingly, Werner W. Pommerehne and Bruno S. Frey recognized the problem more than 36 years ago. In their article “The museum from an economic perspective,” which was published in the International Social Science Journal in 1980, they stated:
“Museum exhibitions are generally poorly presented didactically. The history and nature of the artists’ work is rarely well explained, and little is offered to help the average, uninitiated viewer (i.e., the majority of actual and potential viewers) to understand and differentiate what is being presented, and why it has been singled out. Accompanying information sheets are often written in a language incomprehensible to those who are not already familiar with the subject. There is no clear guidance offered to the collections, and little or no effort is made to relate the exhibits to what the average viewer already knows about the history, political conditions, culture, famous people, etc., of the period in which the work of art was produced.”
Keren Berler, chief executive officer of Israeli start-up Museloop recently put the problem into current perspective. Younger visitors, she noted in an Israeli radio interview this past June, find museum visits passive and boring. She said, especially when seeing museum art exhibits, young people need something more to draw them into what they are seeing. So, her company has designed a museum-based application for iPhone and Android use. The application includes games, such as find-the-difference puzzles, plus information about the artist, all of which will hopefully make the visitor better remember the art and some facts about it.
Interestingly, in describing the games, two of the attributes she mentioned were competitiveness and the ability to take “selfies.” Children as young as 8 or 9 years old can use the app on their own, but younger children would need an adult to assist them.
Right now, the Museloop app focuses on Israel Museum’s under-appreciated (read: under-visited) permanent art collection. This exhibit includes the works of a number of “heavies,” such as Marc Chagall, Claude Monet, Pierre-Auguste Renoir, Paul Cézanne and Paul Gauguin. The goal is to make the experience so appealing that young visitors will then want to visit other museums. Since Israel Museum is paying the start-up for the development and use of the app, visitors benefit by having free use of it.
In contrast, Tower of David Museum has its own in-house digital department. This department has developed its own applications for heightened exhibit viewing.
Virtual reality in the actual reality of Tower of David Museum. (photo from Tower of David Museum)
According to Eynat Sharon, the head of digital media, her department takes into consideration the visitor’s total museum experience. This experience consists of three overlapping circles: the pre-visit, in which a person visits either the museum’s website or mobile site; the actual physical visit; and the post-visit, in which the person digitally shares with friends and family on Facebook, Instagram and other social media what they encountered at the museum. The museum’s technical equipment and apps may be rented by museum visitors for a small fee.
Are these new applications then to be applauded? Some people still need convincing. Last year, art critic Ben Davis reflected on news.artnet.com, “For many, many viewers, interfacing with an artwork through their phone trumped reflecting on its themes. In effect, now every art show is by default a multimedia experience for a great portion of the audience, because interaction via phone is a default part of the way people look at the world.”
Dan Reich, who is the curator and director of education for the St. Louis Holocaust Museum and Learning Centre, said, “Personally, I am not big on technology. You end up with lots of button-pushing but not necessarily a lot of education. As a museum, we are pretty low-tech. We have an audio tour of the permanent exhibit, several stops in the museum where you can press buttons and hear testimony, an interactive map and – more recently – added an interactive screen entitled ‘Change Begins With Me,’ which deals with more recent or contemporary examples of hate crimes and genocide. We have been digitizing our collection of survivors’ testimonies. We have testimonies edited to different lengths. Generally, survivors like to be recorded, knowing their words are being preserved.”
And recent comments on TripAdvisor show that museums don’t necessarily have to be high-tech to succeed in their mission.
Visitors, for example, gave the St. Louis Holocaust Centre high marks.
Other Holocaust learning centres, however, have started taking current technology through uncharted waters. The USC Shoah Foundation now uses holographic oral history. According to Dr. Stephen Smith, the foundation’s executive director: “In the Dimensions in Testimony project, the content must be natural language video conversations rendered in true holographic display, without the 3-D glasses. What makes this so different is the nonlinear nature of the content. We have grown used to hearing life histories as a flow of consciousness in which the interviewee is in control of the narrative and the interviewer guides the interviewee through the stages of his or her story. [Now] with the … methodology, the interviewee is subject to a series of questions gleaned from students, teachers and public who have universal questions that could apply to any witness, or specific questions about the witness’ personal history. They are asked in sets around subject matter, each a slightly different spin on a related topic.” One educator confided that, while the technology is “creepy,” the public apparently likes it.
So, how do museums cope with the possibility that the medium in and of itself becomes the message? In other words, how do museums keep their audiences from being distracted by the technology? At the same time, how can museums survive financially if they follow goals that differ substantially from those of visitors, funders and other supporters?
A few months ago, Canadian entrepreneur Evan Carmichael offered guidelines at an Online Computer Library Centre conference. His suggestions seem applicable to museum administrators as well: express yourself, answer their questions, offer guidance, involve the crowd, “use your audience to create something amazing … create an emotional connection, get personal, and hold trending conversations, go to where things are happening, be there.
Time will tell whether the advent of museum-related high-tech will realize Don McLean’s 1971 tribute to Vincent Van Gogh’s art: “They would not listen, they did not know how. Perhaps they’ll listen now.”
Deborah Rubin Fields is an Israel-based features writer. She is also the author of Take a Peek Inside: A Child’s Guide to Radiology Exams, published in English, Hebrew and Arabic.
אמזון מתכוונת בשלב זה לגייס כשלוש מאות עובדים לסניף המפואר בבניין ‘טאלס גארדן.’ (צילום: telusgarden.com)
תופסים קנדה: אמזון מגייסת עובדים מישראל לסניף החדש בוונקובר
ענקית המסחר האלקטרוני האמריקנית – אמזון, מגייסת בימים אלה עובדים בין היתר מישראל, לסניף החברה החדש בוונקובר. נציגי החברה האמריקנית הגיעו לאחרונה לישראל במטרה לגייס עובדים לתפקידים שונים ובעיקר מהנדסים. זאת כדי לבנות מוצרים חדשים ולהעניק תמיכה לשירות הענן ‘אמזון ווב סרוויס’.
אמזון מתכוונת בשלב זה לגייס כשלוש מאות עובדים לסניף המפואר בבניין ‘טאלס גארדן’ ברחוב ג’ורג’יה בדאון טאון, שמשתרע על פני כ-91 אלף סקוור פיט. בהמשך מצוות כוח האדם תגדל לכאלף עובדים, והחברה תממש כנראה את האפוציה להכפיל את שטחו של הסניף. באמזון מקווים שיופיה של ונקובר וכידוע איכות החיים גבוהה שלה, תעזור לגייס עובדים לכאן. עם זאת רק לפני מספר שבועות התפרסם דוח בינ”ל על עליית מחירי הנדל”ן בשנה האחרונה בערים מובילות בעולם, ממנו עולה כי ונקובר נמצאת במקום הראשון עם עלייה גבוהה מאוד של 36.4%.
לאמזון שני סניפים נוספים בקנדה באוטווה וטורונטו והיא מתכוונת עד סוף השנה לפתוח סניף רביעי במונטריאול.
בשנים האחרונות ונקובר הופכת להיות מרכז טכנולוגי משמעותי, שמשמש בית לחברות בינלאומיות כמו מיקרוסופט, פייסבוק, טוויטר, סיילספורס ועוד.
זחל לפרסום: נחש נמצא בבור ביוב מתחת לכביש
שבוע שלם לקח לעובדי מחלקת עיריית ויקטוריה לתפוס את הנחש הכי מפורסם בתולדות עיר הבירה של בריטיש קולומביה. הנחש שאורכו חמישה פיט (שהם כ-1.5 מטרים) מסוג כרכן תירס, נמצא בבור ביוב מתחת לאחד הכבישים הראשיים בעיר. עובדי העירייה שפתחו את מיכסה הבור במסגרת עבודות תחזוקה רגילות (בפינת הרחובות קוואדרה ובלמורל), נדהמו לראות שנחש מסתובב לו חופשי בתוך הבור העמוק. הם הורירו מצלמה לבור שתיעדה את תנועת הנחש שתחילה חשבו שהוא ארסי. לאחר שהוזעק למקום לוכד נחשים התברר שמדובר בנחש לא מסוכן ולא ארסי – מסוג כרכן תירס.
הנחש כרכן תירס זכה לכינוי זה כיוון שעל גחונו יש משבצות שמזכירות קלח תירס, והוא נמצא בדרך כלל בשדות ואסמי תירס. הנחש טורף לילי שניזון ממכרסמים, ציפורים, צפרדעים ולטאות. כרכן התירס נפוץ באמריקה התיכונה והדרום מזרחית ובעיקר בפלורידה. לכן לא ברור כיצד בכלל הגיע לבור של מערכת הביוב בויקטוריה. לפי הערכה הנחש שכאמור לעיל אינו מסוכן לבני האדם וניתן לגדלו כחיית מחמד (בשל אופיו הנוח), נזרק על ידי בעליו ובצורה כלשהי הגיע למערכת הביוב העירונית. יצויין כי כל הנחשים ובעיקר כרכן התירס ינצלו כל הזדמנות לברוח מהשבי.
אם כן עובדי העיריית ויקטוריה נזקקו לשבוע ימים לתפוס את הנחש שמצא בית חדש בביוב. הם ניסו לפתות אותו בעזרת מלכודות עם עכברים ואביזרי חימום – אך ללא הצלחה. לבסוף הצליח אחד העובדים שירד אל בור הביוב לתפוס את הנחש העקשן. הוא הועלה על פני הכביש ונקשר. ולאחר מכן הועבר למתקן בעלי חיים ושם אגב השיל את עורו. עם תפיסתו מיהרה מחלקת הדוברות של העייריה לפרסם הודעה על כך, כדי הרגיע את הציבור המבוהל.
במהלך הימים בהם פורסמו באמצעות התקשורת תמונות של הנחש בביוב, התקשרו מספר אזרחים למוקד העירייה ודיווחו, כיבכול שהנחש שלהם. הגדילה לעשות ניקול פנרייס שטענה כי הנחש הוא שלה, שמו ‘מיקו’ והוא נעלם מביתה בדרך לא ברורה לפני כשלוש שנים.
אגב בוושינגטון הסמוכה לבריטיש קולומביה התברר בימים האחרונים, שבור ביוב שימש מגורים לא לנחש אלה לשני ילדים. הם הצליחו לברוח ולמשטרה אין מוסג מדוע הפכו דווקא את המקום הזה לביתם.
A concert at Deer Lake Park gets Matty Flader thinking about social media. (photo from deerlakepark.org)
King David High School’s creative writing course, taught by Aron Rosenberg, partnered with the Jewish Independent for their final unit of the school year. Students were challenged to write articles reflecting on their identity as young Vancouverites in the Jewish community. After brainstorming topics, the students agreed to focus an article on technology or print media, and how these things are changing and will continue to transform in the future. Here are some of their thoughts.
Phone-y confidence by Matty Flader
Last night, I went to a concert in Deer Lake Park, an outdoor venue, with my sister. We went to see the Lumineers, a folk band that has become fairly popular since their debut album in 2013. I was rather excited to see the show, as I am a big fan of the band’s music and unique style.
It rained throughout the concert, which was a major annoyance. Getting soaked and standing in the mud for a few hours is not everyone’s ideal evening, but it was worth it for the music. The band was excellent at performing live and it was an amazing show. One thing that almost did ruin my experience, however, was the sea of cellphones raised above people’s heads filming the concert. Almost everyone at some point had their phones out to film the concert to share with their friends over social media.
One thing I think our parents do not understand about our generation is that social media is a competition. We constantly compete by sharing statuses, photos and videos of anything significant we do. The goal is simple acknowledgement or validation from our peers; we want them to be jealous of how amazing our lives are. The most famous of our friends – the one with the most likes and shares – is the most successful among us, though we wouldn’t admit that aloud. Our generation lives in constant fear of being forgotten or ignored, and we use social media as a way to remind our friends of how exciting we are.
It is no longer innate to live in the moment. Now that everything is expected to be documented, we live our best moments through the small screens of our phones. Concerts are just the tip of the iceberg. I have encountered this issue at graduations, parties, hanging out with friends, and even spending time with one’s parents. Although I love modern technology, sometimes I wish I could exist without the ominous anxiety of social media.
Technology today by Eli Friedland
We live in a world where technology is the new alcohol. Rather than face reality, people stare at their screens, lost in the lives of others. Picture perfect images captured for eternity. Model-worthy smiles lighting up the screen. Are they real? That is the question most people fail to ask themselves when they zealously peruse the photos that flood their news feeds.
Eli Friedland is happy to have one day a week to power off. (photo from pexels.com)
We live in a world where, rather than make conversation with those in front of us, we choose to talk to an online persona. We have closed the gap from those distant to us, yet we have distanced the gap from those closest to us. We ride the bus in silence, the only sound, fingers tapping away at screens. We receive validation from ambiguous “likes” and take pride in meaningless comments. We allow the world to pass us by as we scroll through the news in far off lands. We only see the perfect that happens to others, that which is posted online. Tired eyes scroll through vast oceans of pictures that have no end.
Constant alertness and comparisons are our 10 plagues. We need redemption from technology. I cannot bear to imagine a world in which people cannot talk, for technology has robbed us of our voices. I fear this more than anything and I know that G-d gave us a day of rest to prevent this plague from growing too large.
Every Friday at sundown, I power down. I turn my phone off, I put my laptop away and I put all electronics out of sight and out of mind. All week, I long for Friday, when I have a valid excuse to disconnect from technology. Rather than staring anxiously at my smartphone, I make myself smart. I read books, I learn from my family, friends and the rabbi’s lectures. I spend all week learning hacks for my phone but, come the weekend, I learn about people. Instead of awaiting a text or phone call that might never come, I knock on my friends’ doors and we go to the park, we walk, we talk. I play Bananagrams with my parents, I soak up the sun with my brother, I interact with humanity in a way unparalleled when phones are out. On the Jewish day of rest, I receive people’s undivided attention and they receive mine.
Death of print media by Noah Hayes
In Canada, print media’s roots go back to the Halifax Gazette, started in 1752. Since then, print media has reigned as the dominant form of news media all over the world. But it’s no secret that digital streams of information are pushing aside the morning paper. The reality is that your kids will likely wake up in the morning and go on their electronic devices to see the latest happenings, rather than wake up to a freshly printed newspaper, waiting to be read and, eventually, discarded.
As a high school student who values media but rarely in print, I am often confronted with the question of why we don’t really need print media anymore. If you need a plumber, a painter, a lawyer or a car, you’re likely not looking in your newspaper these days. It’s not like word of mouth is a modern concept but, with the internet as a platform to share recommendations and spread ideas, newspaper advertisements are less relevant.
Noah Hayes predicts the demise of print media, as younger people get all their information electronically.
Some may suggest that print ads – and not just in newspapers – can be more effective because they target specific geographic regions or interest groups. For instance, if I know of a wealthier area in the city that has lots of nice cars and is mostly made up of younger people, I can advertise a more expensive car that younger people would be more interested in on a bus stop, or even on the side of a bus that goes through there. In a rougher area of the city, I can advertise an entry-level car because more people might be willing to buy it.
What’s becoming more and more the reality, however, is that the internet can do the same thing, with even greater accuracy and efficiency; data tracking in this day and age is limitless. If you’ve been searching for a new pair of shoes on a website, ads for that website can appear on the next site you’re on, even if it’s totally unrelated to shoes. You’re being tracked on most sites that you go on. It’s 2016 and, even with Edward Snowden’s notoriety, people are still unaware of the trail they create just by going on their computer. And this trail is analyzed for more than just advertising.
What about entertainment? Many read print media to stay up to date or see an interesting piece from their favorite columnist in the morning. These newspapers or magazines now almost always have websites where you can also read your favorite columnists. If you go on Twitter, you can get live updates from your favorite journalist or news source, along with a link to articles they publish. Your dearest sports team probably has a website, along with sites dedicated to covering it, and their beat writer likely has a sturdy online presence, too. If you just want a gob of information to delve into, try going on Reddit or Buzzfeed. Some sites go well beyond the impersonal newspaper and literally let you customize your own homepage to only get info on the things you’re interested in. Want pictures? Check. Want funny pictures? Check. Want funny pictures of cats doing awkward, cute poses? Check.
The biggest reason why people seem to be migrating away from print media towards the internet is cost. Though newspaper and magazine companies can still charge you for reading their websites, most digital media is free. For these companies, why produce a print version if they’re also going to put their content online? Perhaps the sense of familiarity and comfort that comes with print media is its most effective selling point. The digital world hasn’t hit its peak yet because the older generation still values the routine and ritual of the morning paper or magazines.
As morbid as it sounds, the only part of print media that doesn’t seem easily replaceable is the “In Memoriam” section of the newspaper. There are few ways to find out about lost loved ones in the community, or the anniversaries of their passing. However, the community of the internet is much larger than the local communities that find solace in the local newspaper’s “In Memoriam” section and, one day, the internet will provide this service, too.
Digital media is simply too powerful. It’s a tool that can be used in dozens of different ways, an unstoppable machine that will eventually show print media the door, and make sure that door hits its tuchus on the way out.
Print’s ironic future by Leora Schertzer
Every day, more than two million news articles are published online. Millennials subscribe to a fast-paced lifestyle, making the internet a popular platform to read the news mere minutes after the fact. People share news and magazine articles with their friends and followers over Facebook, Snapchat, Twitter and beyond. If you were to ask the average young adult where she or he reads about the latest happenings, the answer would most likely be through the shared articles of her or his online peers. Perhaps a more cultured individual would name a specific news source that she or he frequents to maintain a sharp awareness of the world, which would also be online.
Leora Schertzer thinks that print media might become cool again … 40 years from now.
Though the future of print media seems dire, I would argue that not all hope is lost. Many people still prefer paper copies of newspapers, magazines and books. Some claim that a good old physical copy feels more personal and less distracting. With access to literally millions of other articles online, users could feel rushed or anxious, knowing that there are so many more articles to be read. A real newspaper feels like your own and, with one’s options limited to one paper, consumers could feel satisfied with the articles they have read, rather than feeling they have merely grazed the tip of the iceberg of daily news.
Another reason print media may live on is for the sake of esthetic and irony, similarly to vinyl records. People still love their vinyl record collections, even though far more practical and efficient ways of listening to music are out there. Some may hang on to print newspapers and magazines for the novelty, or because they believe the “original way” is the “best way.” For this reason, print media may make a comeback within the next 40 years. Though print media will become more of a niche market in the near future, as it becomes less common or mainstream, it may ironically become more highly regarded – what becomes less viable, becomes more valuable.
(screenshot of IDF Twitter page via israel21c.org)
Smugglers of drugs and illegal migrants using tunnels along the U.S.-Mexico border may want to keep an eye on Israel. The American government, after all, is co-sponsoring the tunnel-detection technology now being developed by Israeli engineers.
Described by the Hebrew media as the underground equivalent of Iron Dome anti-missile defence system, this latest innovation made world headlines upon the announcement that the Israel Defence Forces (IDF) uncovered a two-kilometre-long, concrete-lined tunnel on Israel’s Gaza border.
While the Israeli government has been funding its development for five years, few details about the new system have been reported until now. News reports say that up to 100 companies – including Iron Dome’s developers, Elbit Systems and Rafael Advanced Defence Systems – are involved in assembling the detection system. Military units, Shin Bet security agency officers, civilian engineering, infrastructure contractors and tunnel construction experts are also credited with helping.
“The search for tunnels is at the top of our priority list … and we will not spare any efforts,” said Defence Minister Moshe Ya’alon, following the IDF announcement that it found a tunnel extending from southern Gaza into Israeli territory.
The fine details about how the anti-tunnel technology works are still under wraps but, according to Yedioth Ahronoth, dozens of Israeli-developed sensors gather information from the field and transmit it to a control system for analysis using advanced algorithms. The system, says the report, can identify the length of the tunnel and its exact location without false alarms.
“We do whatever we can to find a technological solution,” Maj. Gen. Nitsan Alon, head of the IDF operations directorate, said at a briefing. “Dealing with the phenomenon of tunnels is very complex, and the state of Israel is a world leader in this field. This battle demands from us persistence, creativity, and also responsibility and good judgment.”
According to a report in Defence News, Israel’s Ministry of Defence has invested more than $60 million in anti-tunnel technologies. In February of this year, the Financial Times reported that the United States will provide $120 million over the next three years to help develop complementary technologies.
An Israel Today report says Israel is building a counter-tunnel barrier along its Gaza border that “will also feature a state-of-the-art fence, complete with sensors, observation balloons, see-shoot systems and intelligence gathering measures, as well as an underground wall.”
Israel21Cis a nonprofit educational foundation with a mission to focus media and public attention on the 21st-century Israel that exists beyond the conflict. For more, or to donate, visit israel21c.org.
Shapira began piloting JFiix in Israel a couple of years ago and it was launched recently in the United States and Canada with an English version. (screenshot)
In 1996, at a time when not everyone had a home computer, Joe Shapira started a dating website – JDate. Today, very few people in the Jewish community have not heard of it. Since its inception, it has been embraced by Jews around the world.
“When I started in the online dating business, I was one of the pioneers of this business on the internet,” Shapira told the Independent. “And I never anticipated it would become such a big business.
“There were a few other dating sites when I started. I hired the programmer and we launched the very first dating site where you could define your preferences. We started marketing and it took off like a fire.”
Shapira was living in Los Angeles at the time. From a conversation with a friend about the difficulty of meeting other Jews in a place where the majority of people are not Jewish came the idea of JDate. Shapira wanted to help Jews meet other Jews, reduce the rate of intermarriage and help ensure Jewish continuity.
Born in Tel Aviv, Shapira went to a technical high school before serving in the army. After he finished his army service, he became an entrepreneur. Four years later, he moved to Los Angeles, where he stayed for some 30 years before moving back to Israel several years ago to spend more time with his kids.
“I think that people, in general, adapted well to the internet dating world,” said Shapira. “It’s a very highly used internet service. I think, in the Jewish community, the need was there. You live in a certain community and, pretty much by the time you’re 25, your connection – whether it’s your mother, grandmother or through mutual friends – we’re expected to meet a Jewish mate there. It’s ingrained in us. But, sometimes, you just exhaust your ability.
“The internet became more and more [popular and] … the style of work that most people do [changed]. You used to meet more people at work and talk to people on the phone. Now, you don’t even go out to the stores to a certain extent. Instead of telephones, we use email or texting. The lifestyle of people created less interaction with others and the Jewish community had a distinct need.”
Although, technically, Shapira launched JDate in Los Angeles, he was quick to point out that it has always been accessible around the world. In fact, the first marriage through a JDate interaction was in Caracas, Venezuela.
“If you are single and looking and you found JDate somehow, you’re going to tell your friends,” said Shapira. “We Jews are a close-knit community. I loved JDate, because of my concern for Jewish continuity, but I left the company in 2006, before smartphones and Facebook.”
Over the last few years, Shapira has been noticing a gap in communication that computer-based sites are still struggling with – that younger people do all their communication via smartphones, not on laptops or in front of computer screens.
“Millennials use the smartphone more than desktop computers,” said Shapira. “You go to work and you have a desktop computer. You work on your laptop at home. Unless you are in your 20s … then, you use your iPhone for everything.”
Internet dating is “a lifestyle thing,” he said. For someone in their 20s, “online dating is like emailing or texting – very natural. When I started JDate 20 years ago, it was not completely natural. In Israel, it took awhile before it caught on.”
Because Jewish online dating sites were not adapting well to mobile phones, Shapira found that millennial Jews were going to non-Jewish sites and this raised again his concern for Jewish continuity. Hence, he started JFiix.
“If you look at the landscape, you have Tinder on one end of the spectrum and the hookup app,” said Shapira. “And then you have apps like JDate or Match.com that are just a smaller [version] of a website.
“One of the big advantages of having an app is you’re always available. You remember JDate – if you wanted to contact someone, you sent them a message and then it took them two to five days to reply. With a mobile, if a woman contacts you, you decide in seconds.”
Shapira began piloting JFiix in Israel a couple of years ago and it now has about 250,000 users. It was launched only recently in the United States and Canada with an English version.
“We are at the stage of acquiring the user base and marketing,” said Shapira. “I think it will be another four months before [we reach] a critical mass of users.”
Shapira promises to wow users with the app’s complex technology, which includes a matchmaker feature. “The matches we select for you are based on the people that you’ve had good communication or chats with,” he said. “We also do a deep learning of photos you submit, so we know your type. People are usually attracted to the same type.”
With JFiix, no nudity or provocative clothing is allowed. The software monitors what people write in their profiles and analyzes the chats, removing any inappropriate content in a manner that is several notches above the competition.
“The purpose of this is to maintain a very positive community, a positive customer experience,” said Shapira. “We can’t prevent non-Jews from being a part of it, as it would be illegal to discriminate based on religion, just as a synagogue can’t prevent non-Jews from joining. However, we provide certain features, especially for women. For instance, women can define who can see them – age, distance, religion – as, when you register, one of the data collected is if you’re Jewish or not. A woman can say she wants only Jews.”
JFiix communities in Canada, so far, include Toronto and Montreal, with only a few individuals in Vancouver, a community he’d like to see grow to allow JFiix to work best.
“I think we provide a very good solution for millennial Jews,” said Shapira. “With the continuity of the Jewish community so important to the Jewish people, I hope I will be able to make a dent in intermarriage’s growing numbers. I think most Jews want to marry a Jew to continue the tradition. In saying that, I hope to, at the very least, help some Jews find Jewish soulmates.”
Left to right: Gyda Chud (co-chair), Serge Haber, Jackie Weiler (co-chair) and Dr. Kendall Ho. (photo by Binny Goldman)
Jewish Seniors Alliance of Greater Vancouver’s annual spring forum – this year with the topic An App a Day Keeps the Doctor Away – drew a large and curious crowd to the Peretz Centre for Secular Jewish Culture on April 3.
JSA president Marilyn Berger welcomed attendees and thanked pianist Stan Shear for opening the forum. Shear would add the harmonica and his voice to his later performance, but first shared that his wife, Karon Shear, JSA coordinator, had suggested the opening song, “Accentuate the Positive, Eliminate the Negative,” by Johnny Mercer, as she thought it embodied the message JSA tries to instil in its approach to helping others.
Berger then surprised the audience by introducing Dan Ruimy, who is the Liberal member of Parliament for Pitt Meadows-Maple Ridge, where he owns and operates Bean Around Books and Tea.
Dan Ruimy, Liberal Party of Canada MP for Pitt Meadows-Maple Ridge. (photo by Binny Goldman)
Ruimy said that living in Maple Ridge doesn’t give him much opportunity to meet many Jews, so it was only on a recent trip to Israel as a parliamentarian that he rediscovered his Jewish roots. He said he was especially happy, honored and touched to talk to a group of his “compadres,” referring to those gathered at the forum. He said that seniors have given their life, blood sweat and tears to the building of Canada and he hopes to help the government become better equipped to meet the needs of seniors.
JSA is run by volunteers, said Berger – from peer support to education programming to advocacy – and its membership is diverse. As she called upon Larry Shapiro to introduce the forum’s keynote speaker, Dr. Kendall Ho, she noted that Shapiro had been volunteering with JSA since his arrival in Vancouver from Montreal. Smiling, Shapiro denied he had volunteered to be part of JSA, but rather had been shlepped in – and now would have to be hauled away from doing what he loves.
A practising emergency physician at Vancouver General Hospital, Ho is founding director of Digital Emergency Medicine within University of British Columbia’s department of emergency medicine. He praised the creativity of the day’s topic title – An App a Day Keeps the Doctor Away – which was penned by Berger. Ho said he was turning to mobile apps as a way of helping patients help themselves. There are many new ones in the market, he said, that can help people achieve better health and even strive for excellent health. Some of these apps are free.
Mobile technology can also supply life-saving information and provide immediate access to life-saving help. About the use of such technology by seniors, Ho gave some of the statistics from a recent study: 63% use wearable data for monitoring, 76% read online reviews to select a doctor, 74% book online appointments and pay bills, 73% of doctors use mobile devices to share information, 61% are interested in 3-D printing for prosthetic and hearing aids, and 57% use cutting-edge devices.
In choosing an app, Ho advised asking yourself the following questions: Is this a worthy tool and how effective is it? Is this technology good for me? Is it safe? Is my privacy/identity protected? Is it easy?
Ho demonstrated how easy it is to download a free app and encouraged the audience to download it as he went through the procedure step by step.
Of the available free apps, he recommended:
Canadian Red Cross’ First Aid app, which helps users maintain their life-saving skills
Medisafe Medication Reminder, available for a free trial period, which helps people manage the pills they have to take, including sending an alarm to their phone or watch as a reminder
MindShift, which was developed in British Columbia to track the symptoms of anxiety and offers ways in which to cope with anxiety
BellyBio Interactive Breathing, for relaxation
Instant Heart Rate, monitors users’ heart rate
Sleeptime, detects users motion while they’re sleeping, and can be programmed to allow you to complete your dream, as it can detect when you are in REM
My Fitness Pal, a calorie counter and diet plan, and one of Ho’s personal favorites – it helped him lose 10 pounds.
Ho also suggested some important websites: healthlinkbc.ca to connect to a nurse or a health professional, myehealth.ca to get the results of a blood test (deleted after 30 days) and medlineplus.gov (research) for basic health information written in everyday language.
He advised the audience to ask their medical advisor which apps would work best for them, and to discuss results with the medical professional, so as not to cause themselves unnecessary anxiety by misinterpreting the data.
There are sensors available now, he said, such as wristbands, orthotics, helmets that detect concussions, a UV patch, a wand that monitors hydration (for cyclists) and T-shirts with sensors in the fabric.
Patient engagement, said Ho, is the blockbuster “drug” of the century. Using these types of technology, 88% of patients feel engaged in their health care. Using wearables shows a reduction of cardiac-related deaths and there is a 76% reduction in overall mortality when a patient is involved in his or her own health care.
Ho said that studies show that two out of three seniors 65 and over want to use technology to support their own health and access outcome-related data. Seniors now are tech savvy, he said.
Ho would like to see the use of health-related technology spread to the entire province; involve doctors, nurses, patients, governments and tech companies; be studied for its benefits, patient satisfaction and safety; and be further developed, with new sensors and devices over time.
The audience was reluctant to allow Ho to end his talk. Nonetheless, event co-chair Gyda Chud, who along with Jackie Weiler convened the forum, stepped in to ask if there were any questions for the doctor.
Ho was visibly moved when Al Stein said he would be forever grateful to Ho, as Ho had saved his life when he was having a cardiac problem and was admitted to emergency. Others who had been similarly helped thanked Ho fervently, as well.
Questions included whether there was an app for drug interaction and, yes, there is, but only for professionals. Attendees were also concerned that apps would reduce the amount of time doctors would spend with them. Ho said that apps were there to help both patients and doctors, but there was still the need for the right doctor to guide patients on their health journey.
It is safe to say that many in the audience felt that Ho would be the best guide and that the best mobile app would be Ho.
Chud thanked Ho, coining a slogan that Ho enjoyed: “Beat the stats, use more apps.”
Barbara Bronstein and Shapiro organized the refreshments, which Chud provided, and countless volunteers were everywhere from set-up to shalom. Karon Shear and Rita Propp also were integral to the whole event, while Stan Shear not only performed but, with son David, recorded the proceedings. The video can be found at jsalliance.org.
Binny Goldmanis a member of the Jewish Seniors Alliance of Greater Vancouver board.
Governor General of Canada David Johnston, left, with Chief Scientist of the State of Israel Avi Hasson. (photo by Sgt. Ronald Duchesne, Rideau Hall)
On March 1, Governor General of Canada David Johnston met Chief Scientist of the State of Israel Avi Hasson to discuss innovation and how Canada and Israel can enhance cooperation in this field. During Hasson’s visit, the Canada-Israel Industrial Research and Development Foundation released its latest impact report.
Established in 1994 under a formal mandate from the Government of Canada and the State of Israel, CIIRDF-funded projects cross many scientific disciplines, technologies and industrial sectors. These include biotechnology, agriculture, information and communications technologies, automotive, natural resource management, public safety and aerospace.
With base funding of $1 million per year from each of the governments of Canada and Israel, CIIRDF stimulates collaborative research and development between companies in both countries, with a focus on the commercialization of new technologies; pools Canadian and Israeli know-how to provide both countries with improved market access, sustainable competitive advantage and long-term market opportunity in global economies; strengthens ties between Canada and Israel, and delivers economic benefits to both countries; and leverages additional regional and sector-based funding that is matched by the government of Israel.
CIIRDF has engaged more than 1,000 participants in partnership development activities, including more than 400 industry leaders who actively contributed to R&D collaboration discussions. It has processed more than 230 bilateral R&D applications and funded 110 projects engaging more than 200 companies from Canada and Israel.
These alliances have enabled the joint development, marketing and sales of more than 50 technologically improved new products for global markets; generated $60 million in initial sales, and $300 to $500 million in additional economic value to collaborating companies; and created hundreds of jobs in both countries.
