New approaches for getting younger generations to engage in communal Jewish life were put forward by Rabbi Mike Uram, the first-ever chief Jewish learning officer for Jewish Federations of North America, in a Zoom talk organized by Kolot Mayim Reform Temple in Victoria on Feb. 4.
Uram admitted he does not have a magic answer to the problem that has been confounding leaders of Jewish institutions for several years. Instead, he regards himself as a “provocateur” who stimulates novel thinking and a sense of possibility.
Rabbi Mike Uram urges organizations to create new entry points and ways for Jews to connect with Jewish life. (photo from Kolot Mayim)
He started by addressing Jewish communities and Jewish institutions, saying they no longer exist as they have in the past. He suggested that there is no longer the same power of gatekeeping and that the concept of who is a Jew has become more fluid. What may be seen as a community – through a synagogue, federation, university campus or geographic area – is, according to Uram, more accurately described as a network.
“There’s something imprecise about the language, and that imprecision leads to imprecise strategies,” he said, adding that this view is more aligned with an operating system that was in place several decades ago. “And the operating system, which was perfectly aligned with the North American Jewish population in the 1950s and 1960s, is now almost perpendicular with the ways that North American people and Jews access almost everything else in their lives.”
Using television viewing patterns as an example, Uram demonstrated a shift from “macro-communities to micro-communities.” That is, in the 1950s, close to three-quarters of the American public watched an episode of the hit show I Love Lucy at the same time. Today, a successful show might obtain a viewership in single-digit percentages.
A similar pattern can be identified in Jewish circles, if one were to observe the steep decline in the numbers of Jews affiliated with a synagogue today as opposed to the 1960s, he said. The drop is not singular to Jewish groups; a corresponding fall in institutional engagement has occurred across a range of civic and political organizations.
More broadly, people are spending less time out of the house and have fewer friends than in previous generations. As well, with social media and streaming services’ algorithms, people are now living more in “customized little bubbles.” To solve this dilemma, Uram proposed a change in the language and thinking used by institutions to bring the unaffiliated into their realm.
“When we say us and them, we’re thinking we’re the core, they’re the periphery. We’re involved, they’re uninvolved. We’re affiliated, they’re unaffiliated. The problem with that thinking is [that] it is measuring Jewish identity on a very linear and highly judgmental spectrum,” Uram said.
The challenge, too, with this institutional mindset, he argued, is that people do not wake up each day thinking they are an uninvolved or unaffiliated Jew and wondering how they can become more involved or affiliated. In fact, he said, many have a negative stereotype of organizational Judaism, as a place they feel judged and like an outsider.
Nonetheless, Jews not participating in institutional Jewish life are no less proud of being Jewish.
“They don’t feel broken,” Uram said. “They don’t feel like they need a synagogue or a federation to fix them. What has changed in American life is that, as affiliation rates have gone down, positive Jewish feelings have actually gone up.” Many Jews are interested in Judaism but not affiliation, he said. Hence, rather than focusing on programming and marketing, institutions should concentrate on building relationships, he said.
While emphasizing that he is not disparaging affiliation, Uram urges organizations to create new entry points and ways for Jews to connect with Jewish life.
“It’s a one-on-one conversation, and it’s more like community organizing than it is like traditional programming,” he said, noting that the organized Jewish community can often function like a taxicab in the age of ride-hailing companies or network television when there are streaming services.
“We’re not in the business of preserving network television,” he said. “We’re in the business of changing people’s lives with amazing shows. So, we should be doing anything we can do to get people to interact with the magic and the power and the wisdom of Jewish values.”
Another issue within a community is infrastructure, such as buildings, staff and program calendars, said Uram. Here, he advocates a change in philosophical approach, focusing on impact over affiliation.
“Spending a little bit more time talking about how we’re going to make a difference in people’s lives, rather than how they can help us keep the organization strong, will trickle down and change the way emails are written, the way the website looks, the way people are greeted,” he said.
Towards the end of his talk, Uram threw some questions out to institutions, asking if they were in the synagogue preservation business, the program planning business, the membership business or the transforming people’s lives business.
“My guess is they do not say that our mission is to make sure that the next generation of Jews joins. It probably says that they’re going to engage in Judaism in a way that transforms them and the world, that makes them feel closer to community and that helps them live more enriched lives, and all those things,” Uram said.
If organizations are to meet the challenges and take advantage of the opportunities offered in the future, they must understand the perspectives of the next generation, he said. Millennials, he added, bring with them their own insights and values that can “guide the future of Judaism in exciting ways.”
Uram is a former executive director of Hillel at the University of Pennsylvania and the author of the 2016 book Next Generation Judaism: How College Students and Hillel Can Help Reinvent Jewish Organizations, which received a National Jewish Book Award. He was speaking as part of Kolot Mayim’s 2023/24 Building Bridges Speaker Series. On March 3, Rabbi Dr. Nachshon Siritsky, spiritual leader of the Reform Jewish Community of Atlantic Canada, will talk on the topic Our Evolving Jewish Understanding of G!d and Gender. To register, visit kolotmayimreformtemple.com.
Sam Margolishas written for the Globe and Mail, the National Post, UPI and MSNBC.
Pam Wolfman and Ezra Shanken talk with the JI about how Jewish Federation and our community are facing the challenges of COVID-19. (photos from JFGV)
This year’s Yom Ha’atzmaut community celebration will feature international singers, actors, chefs and politicians. And the audience will also be from around the world.
On April 29, 11 a.m. PST, the Jewish Federations of North America (JFNA) is hosting a one-hour virtual celebration for Israel’s 72nd birthday, which will be followed by other programming. With the theme of “What Israel Means to Me. What Israel Means to Us,” the hour-long event will include Matisyahu singing a medley of “One Day” with representatives from the
Jewish Agency for Israel’s Partnership2Gether communities and other Jewish leaders sharing messages of hope and celebration; actor Joshua Malina talking about Israel’s battle against COVID-19; singing brothers Ben, Henry and Jonah Platt; chefs debating the merits of falafel and cookbook author Adeena Sussman teaching how to make it; Isaac Herzog sharing a story about Israel’s War of Independence and paying tribute to former Israeli president David Ben-Gurion; footage of Israel’s official Independence Day Ceremony on Mt. Herzl and a message from Israeli President Reuven Rivlin; and the singing of Hatikvah.
Normally, of course, our community would be marking the occasion locally, but COVID-19 changed all of that.
“The Yom Ha’atzmaut event is complex to organize, from the standpoint of searching for the artists who will perform, fundraising and marketing, and other logistics. We usually start planning the event almost as soon as the day after the prior year’s celebration, so there was a lot of work to un-do,” Pam Wolfman, chair of the local Yom Ha’atzmaut committee, told the Independent. “Everyone involved in our event planning has been extremely supportive, and we were able to cancel our event without any significant financial penalty.
“If there is a silver lining to be found, it is the opportunity to be able to join together with JFNA and Jewish communities from all over the world to celebrate ‘with’ Israel. It’s definitely something to look forward to!”
Thanking If’at Eilon-Heiber, Jewish Federation’s director of overseas and Israel affairs, and the whole Federation team, Wolfman said, “I also want to express my gratitude to our Yom Ha’atzmaut sponsors, donors, community partners and those who purchased tickets before the event was changed for all their support.”
For Wolfman, the annual event is important for several reasons.
“I’ve always felt so grateful to live in Vancouver, in large part because we have such a vibrant and diverse Jewish community,” she said. “Jewish Federation’s annual Yom Ha’atzmaut event allows everyone in our community to come together to celebrate and unite around Israel – the beautiful country, her people, the wonderful music and culture – and to simply have an evening of fun!
“When it became clear that we would have to cancel our original plans due to COVID-19, it was very disappointing for all of us on the Yom Ha’atzmaut committee and Jewish Federation staff. And we all felt strongly that it was vital to continue this cherished tradition for our community. Joining Jewish Federation of North America’s online event was a great solution.”
“Our community is experiencing tremendous upheaval and, at the same time, we have seen signs that we are more resilient and connected than ever,” Ezra Shanken, chief executive officer of the Jewish Federation of Greater Vancouver, told the Independent about the current situation.
“Our community organizations have been hit very hard – the challenges they are experiencing are unprecedented. Nearly all of them were forced to close their physical doors, and they remain closed for the foreseeable future,” he said. “Many of them have lost their sources of revenue, be it rental or programming income, or from having to cancel scheduled fundraising events. And, many of the people they serve have increased needs during this crisis and are turning to the Jewish Family Services Community Care Hotline for assistance.
“It is heartening to see how swiftly and effectively many of our community organizations have pivoted,” he said. “The day schools have transitioned quickly to online learning, while the JCC, synagogues and other organizations have introduced a wide variety of online programs and services. Young adults have stepped up to volunteer to help seniors.
“Our advocacy agent, the Centre for Israel and Jewish Affairs, is working with all levels of government to secure support for nonprofit organizations, and has played a major role in achieving success on that front – not just for the nonprofits in our community, but for nonprofits across Canada.”
Jewish Federation is monitoring the community’s health and the impacts of COVID-19, said Shanken. “We are in constant contact with our partner agencies, and responded quickly to address urgent increased community needs by releasing more than $500,000 in targeted emergency funding to see them through the first 30 days of impact. We know that this is but a first step, and that more vital financial, operational and emotional support will be needed. We’ll continue to work closely with our community agencies and organizations to assess their needs, identify opportunities for collaboration, and determine where best to focus our short- and long-term support for the greatest impact.
“I see the strength of our community every day,” he added. “While there are many challenges to overcome, if we continue to stick together and care for each other, I believe we will emerge from this crisis stronger than ever. Ultimately, it’s up to all of us to define where our community will be.”
Shanken has joined various efforts on the ground, helping deliver seder meals with Lubavitch BC, for example.
“Anytime we are able to bring warmth and connection into people’s lives is extremely valuable, especially at times like these,” he said. “Delivering food and medicines, calling people to see how they are holding up – these points of connection can make an incredible difference in someone’s life.
“The COVID crisis, while extremely challenging in so many ways, has prompted many of us to pause to check in with loved ones, friends, colleagues or someone we might know in the community, to get back to basics and remember what is truly important. The tremendous outpouring of support that I have witnessed on so many levels has been inspiring, and a shining example of klal Israel.”
Jewish Federation has a COVID-19 resources page on its website, jewishvancouver.com, which will “help community members easily find information about the many programs and services that are available through community organizations and government agencies,” said Shanken. “We’ll continue to provide the community leadership, planning and crucial planning assistance that our community relies on, as we navigate this pandemic together. It’s what we’re here for.”
He stressed, “Even though we are all physically apart, it is easier and more important than ever to connect.”
As for our local annual Yom Ha’atzmaut celebration, Shanken said it “has always been a special opportunity to bring our community together and show our support for Israel. We are reminded daily that Israel is also in a time of crisis. This year, with our participation in JFNA’s virtual celebration, it will be even easier for people to take part in the event. Every year, we think about other Jewish communities that are also celebrating Israel’s independence. This year, we can literally celebrate with them, in real time. It will be a great show of solidarity at a time when we especially value connection.”
In addition to the Yom Ha’atzmaut celebration, this year’s commemoration of Yom Hazikaron will also take place online. “As bereaved families live with their loss daily, we gather once a year to recognize their grief and pain, and to give them a communal hug,” said Geoffrey Druker, chair of Jewish Federation’s Yom Hazikaron committee, in a release.
From April 26 to 28, community members will be able to light virtual candles for fallen soldiers and victims of terrorism, and there will be a remembrance ceremony on Zoom on April 27, 7:30 p.m., which will include poems, readings, songs and a moment of silence. To be a part of the gathering, register at jewishvancouver.com/yhk2020.
Yuli-Yoel Edelstein, speaker of the Knesset, addresses delegates in the parliament’s Chagall Hall. (photo by Pat Johnson)
Before the General Assembly of the Jewish Federations of North America began on Oct. 22, a local delegation, headed by Jewish Federation of Greater Vancouver board chair Karen James and chief executive officer Ezra Shanken, toured Vancouver’s partnership region, the Upper Galilee Panhandle, which includes Israel’s most northerly communities.
Shanken said that a “mirror” volunteer board of community members from across the panhandle region has been created, including people who are sourcing projects, bringing them in and deciding, along with funders from Vancouver, which critical projects within the region will receive support.
“Those can be everything from a kitchen that we just opened that’s helping developmentally challenged individuals learn cooking skills, or we are looking at education programs … really trying to lift up the north,” he said.
The periphery in Israel has always faced more challenges than the centre of the country, Shanken added. Trying to rebalance that situation, he said, involves engaging the people in the partnership region to take ownership of the projects funded from Canada.
“One of the great things that we saw was the graduation of [the first cohort of] something called Galilee Up, which is something we’ve been working on,” he said. “It’s a leadership development program where we looked around the table and said, who’s going to be the great volunteer leaders of tomorrow?”
More than 20 individuals with leadership potential, mostly younger adults in the early stages of their careers, have been brought together, participating in courses at Tel Hai College. On the Vancouver group’s October visit, the cohort pitched concepts that could help improve the region.
Shanken also celebrated the reopening of a medical centre in Kiryat Shmona, for which Vancouverites had advocated alongside residents of the panhandle.
“This was a huge, huge win for us,” he said.
Democracy in Israel
Speaker of the Knesset Yuli-Yoel Edelstein assured delegates that the health of democracy in Israel is strong.
“Purposely misquoting great American author Mark Twain, I can say that the rumour of the demise of Israeli democracy has been slightly exaggerated,” he told a special evening plenary held in the Knesset’s Chagall Hall. “Israeli democracy has been strong, is strong and will be even stronger.”
Politics and produce mix at Mechane Yehuda market in Jerusalem. (photo by Pat Johnson)
He encouraged Diaspora Jews to write, email and telephone members of the Knesset with their concerns.
At the same event, Tzipi Livni, leader of the opposition, offered an alternative view, warning that the Nation State Law undermines the democratic leg of the “Jewish, democratic state.”
She said that her opposition to the law is not based on what is in the law, but what was left out. Israel’s Declaration of Independence states that Israel is a Jewish nation, but guarantees equal rights for all its citizens.
“When the state of Israel was established,” she said, “all the Jewish leaders signed – we’re talking about socialism, communism, revisionism, Charedim – they decided, this is a moment in which they should put aside all the differences and say that Israel is being established as a nation state for the Jewish people, but also giving equal rights to all its citizens.”
This assurance is missing from the Nation State Law, she said.
“And it’s not that somebody forgot it,” she stressed. “It was part of the discussion here. I wanted to add in the first article of this bill: keeping Israel as a Jewish, democratic state. The answer was no. Let’s refer to the Scroll [Declaration] of Independence. The answer was no. I said, let’s have equality. The answer was no. Israel is a democracy and we will keep Israel as a democracy, but, frankly, this is a challenge now.”
Livni added that Diaspora Jews who spend a certain amount of time every year in Israel should have the right to vote in Israeli elections.
“Our decisions as an Israeli government affect your lives as well,” she said.
Trauma experts thanked
Stacy Kagan, the vice-mayor of Parkland, Fla., fulfilled a lifelong dream of visiting Israel, but acknowledged she never envisioned it would be under such circumstances. Kagan was at the General Assembly to thank Israeli emergency responders for stepping up after the mass murder at a high school in her city last February.
“In the days following the shooting at Marjorie Stoneman Douglas high school, grieving and in shock, we received an outpouring of support from across the country, across the world and Israel,” she said. “Within days, experts from the Israel Trauma Coalition were on the ground in Parkland. They were training our local counselors, who were there themselves and unprepared to address the impact of a large-scale attack that terrorized our local residents. The team from the Israel Trauma Coalition was nothing short of incredible. Their experience was invaluable.
“Today, I stand before you not only as an elected official, but as a Jewish woman who has always wanted to visit Israel,” she said. “I’ve dreamed of this but never made it until now. I never could have imagined that I would be here under these circumstances. As a Parkland resident, I come here to express my appreciation to the Israel Trauma Coalition, the entire Federation movement and the people and government of Israel for standing with us. This was our time of need. You showed up. You gave us strength and you taught us how to be resilient. As a wife, a mother and a consoler to those families and children that were taken by this horrible tragedy, I am here to say todah. Thank you so much from the bottom of my heart.”
Personal reflections
Danna Azrieli, co-chair of the General Assembly, spoke of the Zionism of her childhood, which was mixed with the intergenerational trauma of being a second-generation Holocaust survivor.
“I struggle with anxiety and fear that an enemy may lurk in a place I don’t expect,” she said. “I am always vigilant. I’m the graduate of a 95-day outdoor leadership training course, just in case, one day, I will have to survive in a forest. And I hope that my overactive antennae that work overtime all the time and have deeply psychosomatic effects on my health will save me if ever, one day, I am faced with an unexpected horror in a restaurant or dance club.”
Since moving to Israel, she has witnessed brutality on both sides, she said.
“I have been within six metres of a terrorist running down the main street of the city where I live,” Azrieli told the plenary. “I saw his knife. I saw him sweat. I heard the sirens because he had just stabbed a 70-year-old lady in the coffee shop on the corner. And I also saw the total abandonment of morality, the bestiality, that overcame my Jewish neighbours when they ran the terrorist over with a car and hit his legs with a stick as he was face down at the bus stop while they were waiting for the police to arrive. I am a product of all of these things.”
Canada’s ambassador
Deborah Lyons, Canada’s ambassador to Israel, delivered an address that repeatedly brought the audience to laughter and their feet. Citing the Federation movement’s commitment to helping people in North America, Israel and throughout the world, she said, “Your goals are nearly interchangeable with those of the Canadian government.”
She said, “We both are committed to supporting the most vulnerable around the world … regardless of background. And we both are strongly supportive of Israel, its future and a deepening, closer relationship with Canada.”
Exercising on the beach helps keep Israelis healthy. (photo by Pat Johnson)
Both federations and the Canadian government are facilitating cultural and economic missions to Israel to strengthen connections, especially in the business sector. In recent months, Lyons said, Canada’s governor-general, prime minister and a large number of senior cabinet officials have traveled to Israel.
“Our international leadership is perhaps best demonstrated by our recent partnership in rescuing White Helmet volunteers in Syria, one of the best moments of my career,” she said.
Along with allies, “Canada and Israel answered the moral obligations to ensure the swift evacuation of 422 members of this incredibly brave civil defence group, and their families. It was the support from Prime Minister [Binyamin] Netanyahu and, in particular, the incredible professionalism and heart of the IDF that brought that evacuation about.”
The ambassador added that combined efforts include batting antisemitism.
“Canada has worked alongside Israel to produce an internationally accepted working definition on antisemitism and we will continue to work with Israel to combat this ill everywhere – wherever, whenever,” she said, adding that Prime Minister Justin Trudeau will officially apologize for Canada’s turning away of the refugee ship MS St. Louis in 1939.
She reiterated Canada’s support for a negotiated peace between Israelis and Palestinians and spoke personally about her experiences living in Israel for two years now.
“It’s a complicated, invigorating and empowering place that can touch every emotion and challenge every belief,” she said. “It’s filled with energy, with incredible vitality and with endless warmth. I come from Canada – I know warmth when I feel it.… It’s simply very alive here.”
Wrenching stories
The most emotional presentation of the General Assembly was delivered by Miriam Peretz, winner of the 2018 Israel Prize for lifetime achievement and special contribution to society, whose story of the price Israeli families pay for the security of the nation had audience members sobbing. Earlier this year, Education Minister Naftali Bennett delivered the news of the award to her by arriving at her front door, the same door where, a decade ago, officers arrived to deliver, for the second time, the worst news a mother can receive.
“Ten years ago, on the eve of Passover, three angels knocked on my door,” Peretz said. “They didn’t bring with them the prophet Eliyahu. Rather, they were the bearers of terrible news. My second son, Eliraz, a deputy commander of Battalion 12 of Golani – a father of four little children, the biggest was 6 years old, the littlest was 2 months old; she didn’t know her father – he was killed fighting the terrorists in the Gaza Strip.
“As soon as I saw who was outside my door, I ran. I shut the door. I shut the window so no one could enter,” she recounted. “When they finally came in, I begged them and asked them, please don’t say the word, don’t deliver the news. Just let me [have] my son for one more minute. Because, as long as you don’t say this horrible news, my Eliraz still lives for one more minute. It has to be a mistake, I explained, for I had already paid the ultimate price of our country’s survival. A dozen years earlier, my firstborn, Uriel, an officer in a special unit of Golani … was killed fighting the Hezbollah in Lebanon. And, if it’s not painful enough, my dear husband, unable to bear the loss of Uriel, died five years after of a broken heart.
“So it was the eve of Passover and we were gathered to the seder without Uriel, without Eliraz, without Eleazar, my husband,” she continued. “And we read … we cried when we read in the Haggadah, l’dor v’dor, in every generation they rise up to destroy us…. There is no mother in Israel that wishes her children to be a combat soldier. When we have these children, we only pray to Hashem to let them be alive, to keep them healthy, but not to be soldiers. And my children, every time, when called upon to defend our nation, they did not hesitate. They said simply, Ima, it’s our turn.”
Peretz spoke of her childhood in Morocco and how, one night, her father told the family that “this night we will meet the Moshiach, the Messiah. I asked my father how he looked? And he said he will come with an open shirt, with shorts and with sandals. This is the shaliach of the Jewish Agency.
“They took us from the alleys of this place in Morocco to this country,” she said. “When we arrived to Haifa, I saw my father kneeling and kissing the ground when he said the Shehecheyanu. I didn’t understand the behaviour of my father and I never imagined that, one day, I will kiss this earth twice, like my father, when it covered the bodies of my children on Mount Herzl.”
She said that, after the death of her second son, she asked: “What can I do with this grief and sorrow? I can continue to sleep on my bed, to cry about my destiny, to blame the government, the IDF – this is not my way. I chose to continue and to hold the life. I chose to look outside … to see all this land and ask myself, every day, what can I do to be worthy of them? They gave their life for me. I didn’t want to waste my life, because life is not how many years you are here. It’s what you do with this minute that God [has] blessed you.”
Peretz has devoted the years since to comforting bereaved families and wounded soldiers.
“She did not choose the circumstances of her difficult life,” Bennett has said of Peretz, “but chose to live and revive an entire people. She is the mother of us all.”
“It’s not only my personal story,” Peretz told the General Assembly. “It’s the story of this land. It’s the story of faith and hope. It’s the story of the price that we pay for the existence of this state.”
President Barack Obama meets with leaders of the Conference of Presidents of Major American Jewish Organizations in the state dining room at the White House on March 1, 2011. (Official White House photo by Pete Souza)
Since the Conference of Presidents of Major American Jewish Organizations voted April 30 to reject the membership application of the self-labeled “pro-Israel, pro-peace” lobby J Street, the umbrella group has come under siege with accusations of not being adequately representative of U.S. Jewry’s views and for being controlled by a faction of right-wing members.
Yet a closer look at the Conference’s makeup reveals the prevalence of politically centrist or apolitical organizations – particularly among its largest members – such as Jewish National Fund, Hadassah, Anti-Defamation League, American Jewish Committee, B’nai B’rith International, Jewish Federations of North America and American Jewish Joint Distribution Committee. Also included in the Conference are openly liberal groups such as Ameinu and Americans for Peace Now.
“A majority of the groups voting against J Street were secular, centrist groups, not religious or right-wing,” Zionist Organization of America national president Morton A. Klein suggested, noting that by his count there are no more than 11 religious or right-wing groups among the Conference’s 50 members.
“To say it’s not inclusive when you have Peace Now, Ameinu, [American Friends of] Likud and ZOA in the Conference, is an absurd statement,” Klein added.
J Street responded to the vote with a letter on its website addressed to Conference of Presidents executive vice-chairman/chief executive officer Malcolm Hoenlein, stating, “Dear Malcolm: Thank you for finally making it clear that the Conference of Presidents is not representative of the voice of the Jewish community. We recognize the need for an open and honest conversation on Israel in the United States. We appreciate you being honest. Now we’ll work on the openness.”
To gain membership in the Conference, J Street needed the support of two-thirds of the body’s members. Forty-two members showed up for the vote, whose final tally was 22 against J Street, 17 in favor and three abstentions.
