Vancouverite Gail Mattuck volunteering in Israel after Oct. 7. She found her placements with the help of the Sword of Iron – Israel Volunteer Opportunities Facebook group. (photo from Gail Mattuck)
They’re coming from around the world, taking a leave from their jobs to help rebuild Israel with their own hands. These are volunteers who have filled the labour gaps in the aftermath of Oct. 7, visiting farms or soldiers or hostage families; attending shivas, packing food for reservists and more.
Vancouverite Gail Mattuck is one of tens of thousands of people who have volunteered. But, if it weren’t for the Sword of Iron – Israel Volunteer Opportunities Facebook group that guided her to where she could help, she likely would not have lent a hand.
Led by Hagit Greenberg Amar and Yocheved Kim Ruttenberg in Israel, the group provides a running list to its 35,000 followers of where people can volunteer.
Mattuck chose a Chabad centre that assisted with food security, packing food for evacuees and making sandwiches for children of reservists. She also volunteered at Castel Winery, in the Jerusalem hills, to cut wires for the grape vines to grow on.
“For my friends in Israel, they were really happy to see me, of course, but they appreciated I was there to be there during that time. Lots of people just thanked me for being there. Without that Facebook group, I couldn’t have done it,” said Mattuck.
“One of my friends lives up north,” she said. “There are missiles coming over there all the time. Her sons were in Gaza fighting. It’s very personal for them. For me to be there, they appreciated it. My sense was of a country that was incredibly hurt but not broken.”
Mattuck has a close connection to one of the people killed at the Nova music festival, and made her trip in his memory.
Born and raised in Baltimore, Ruttenberg attended university in South Florida, then moved to Dallas, where she worked in construction sales. She and her brother had plans to go into real estate together after he completed his Israel Defence Forces service. He was scheduled to be released on Nov. 12, 2023.
Her brother was stationed in the south on Oct. 7, and she woke up to a text message alerting her to the attack, and his arrival in battle a few hours later. It was then and there, she felt the need to help. She intended to stay in Israel for a couple of weeks.
“I couldn’t not be here during that time,” she said. Within three days, she was on a plane, carrying 23 duffle bags of donations for soldiers, worth $17,000. Three days before her return flight, she quit her job. “I can’t go home. I need to be here,” she told her boss.
“When the war started here in Israel, we didn’t know what to do,” said Amar. “So, we started to think about what we already know how to do. We started to import. We started with battery power banks, then medical equipment, things the Marines used in emergencies. A lot of special units came to our place. Then, we met [Ruttenberg’s] brother.”
It was Ruttenberg’s brother who introduced Amar to Ruttenberg.
In the beginning, Ruttenberg corralled volunteer information from various WhatsApp groups, Google Translated them and posted them. In late November 2023, the Facebook group formally launched.
Yael Yom Tov Emmanuel joined the page on day one, and matched thousands of volunteers to different opportunities. Since then, two other team members have joined – Ariel Boverman and Sarah Emerson Halford. They have since created a Google Docs document for members, so that prospective volunteers can search by area and specialty.
The initiatives have impacted numerous lives by coordinating farm volunteers, aiding soldiers, assisting at food banks, and participating in reconstruction efforts in the south. The group has emerged as an essential resource for both residents and visitors, linking individuals with opportunities to make a difference.
“It blows me away to see how many people have done something outside their comfort zone in such a big way. People come to Israel for the first time in their lives, alone, in the middle of a war,” said Ruttenberg.
Group members are vetted carefully, something Amar says is one of the challenges in dealing with a hundred requests per hour. They have had to turf some infiltrators.
“It’s a 24/7 operation because we have people all over the world,” said Ruttenberg. “We all have our different roles. Some are more on the Facebook page interacting. A lot of my time is going into the field and meeting volunteers and interacting. But it’s a full-time job – beyond a full-time job.” No one is financially compensated for their time.
When Ruttenberg is not dedicating her time to the volunteers, she works part-time in marketing and sales consulting. She recently finished a US speaking tour and said that, while in Texas, half the room were Christians, they wept at her stories and couldn’t wait to get involved.
“People are sitting at home and feel helpless,” she said. “When your country is at war, when there’s antisemitism through the roof and you are not in the military and are not medically trained, you feel like there is no way to give back. It makes me incredibly proud to see, and incredibly proud to meet, the volunteers who are helping rebuild Israel with their bare hands.”
Amar, who lives in Ramat Gan with her three children, was previously chief executive officer of a brand and strategy company. She is now pursuing a second degree, in social work, at Haifa University, with an aim to offer therapy and mental health services.
“I think this group created a place where you could feel safe and be part of a community. There are real friendships in real life that occurred from the group. If somebody needs something, we always find someone to be with and support them,” Amar said.
“I think part of what we are doing is creating ambassadors, and changing the narrative about how people see Israel, showing Israel as a beautiful place,” added Ruttenberg. “Everyone who comes here meets soldiers and other people who are grateful. Israelis see people come from LA, just to pick tomatoes – we really appreciate that.”
Dave Gordon is a Toronto-based freelance writer whose work has appeared in more than 100 publications around the world. His website is davegordonwrites.com.