Candice Thal

Larry Vinegar, left, and Marcy Schwartzman with Daniel Steiner, who presented them with the Lighting the Way Award at JFS Innovators 2024 on May 28. (photo by Kliri Photography)

JFS Innovators 2024: 18 Years of Lighting the Way raised more than $420,000. “With donations raised by Innovators 2024, we can provide holistic, wrap-around care – the kind that recognizes individual needs, situations and life stages,” Tanja Demajo, chief executive officer of Jewish Family Services, told the Independent. “Picture this: a single mom dealing with a debt after divorce, trying to care for her child with autism on a limited income, as her caretaker role and employment conflict each other. With these funds, we are not just filling their fridges, we are nourishing their well-being and giving them the fuel to keep going when it’s hard.”

The annual fundraising event, which was presented this year by Pollock Clinics, took place the evening of May 28 at Parq Vancouver. Originally a luncheon affair, the new approach was well-received, said Innovators 2024 committee co-chairs Candice and Todd Thal. In an email, they shared some of the feedback they had received: “Great event. Positive responses to the change in format. Open bar and food elevated the evening. Video was informative and touching.”

photo - Innovators 2024 co-chairs Candice and Todd Thal — Innovators 2024 co-chairs Candice and Todd Thal. *(photo by Kliri Photography)*

The Thals have been involved with JFS as donors and volunteers for many years, because they value that JFS “supports our local community, regardless of age, race or religion.” As co-chairs of Innovators, they were responsible for, among other things, marketing and communication, corporate sponsorship and overall event planning, which included sourcing a venue, integrating new fundraising strategies, and developing a menu.

The event started with a welcome and land acknowledgement by actor Christina Chang, who was the night’s emcee. Demajo spoke, offering an overview of JFS and Innovators, and Daniel Steiner presented the Lighting the Way Award to Larry Vinegar and Marcy Schwartzman. After a video featuring former JFS clients Sammy and Tadelu, auctioneer Fred Lee got people bidding. The proceedings wrapped up with remarks from the Thals, who told the Independent that their favourite part of the night was “watching over 350 happy and engaged people come to support the new Innovators format.”

“Having so many people come together to support JFS on this special anniversary of the Innovators event was very inspiring and such a lovely way to spend the evening,” agreed Demajo.

The presentation of the Lighting the Way Award was a highlight. The honour was established to recognize and celebrate “exceptional leadership and commitment within the community,” Demajo said. “This award serves as a tribute to individuals or companies who embody the core values and mission of JFS, particularly in their dedication to uplifting lives and contributing to a world repaired.

“By recognizing individuals or companies JFS not only celebrates their achievements but also encourages others to follow their lead in making the world a brighter place. The Lighting the Way Award serves as a beacon of hope and inspiration, reminding us of the collective responsibility we share in creating a more compassionate and inclusive society.”

photo - Members of the Innovators 2024 committee, left to right: Jessica Hanick, Candice Thal, Tamar Bakonyi and Cydney Shapiro — Members of the Innovators 2024 committee, left to right: Jessica Hanick, Candice Thal, Tamar Bakonyi and Cydney Shapiro. *(photo by Josh Bowie Photography)*

Vinegar and Schwartzman were given the award in recognition of their contributions to JFS and the community at large.

“They truly embody JFS’s values and demonstrate innovation in their commitment to social good, reminding us that finding a way through darkness can lead to a more resilient, compassionate and inclusive society,” said Demajo.

“Larry and his son Moishe had volunteered with the food bank since Moishe was a kid, demonstrating great passion and commitment to food security. In early 2021, Moishe left this world far too early. Larry and Marcy turned their grief into an amazing opportunity to engage young adults in food and environmental justice through the Moishe’s Farm Retreat,” she explained.

“Wanting to do more, they also planted an acre of land with squash in the Okanagan valley with the intention to donate the produce to the JFS Kitchen. Two years ago, Larry came across a piece of land in Richmond, which he, Marcy and their friends transformed into a thriving farm. Their vision attracted numerous supporters who have helped Larry and Marcy grow and donate fresh food to JFS and other organizations. Each week, Larry and Marcy deliver fresh produce to the JFS Kitchen. Since starting the farm, they have donated over 20,500 pounds of food. Their produce enriches lives by not only ensuring food security but also advancing food justice.”

photo - Former JFS clients Tadelu and Sammy — Former JFS clients Tadelu and Sammy. *(Photo by Kliri Photography)*

Steiner, who presented the award to Vinegar and Schwartzman, has a special connection to JFS and Innovators. His wife, Naomi Gropper Steiner, z”l, and her friends Hildy Barnett, z”l, and Kristina Berman started Innovators in 2006. Steiner has been involved since the beginning, and continues to do what he can to continue her legacy.

And there is always more to be done.

“Due to an increase in poverty, hunger, homelessness and mental health issues, JFS faces an unprecedented number of requests for help and support in the community each and every day,” said Demajo. “For every person who receives care and services, there are five more waiting for support. Our mission is to ensure that every single person who crosses our path receives the care they deserve, precisely when they need it most.”

Emcee Michael Newman, left, and keynote speaker Anders Sörman-Nilsson at the Jewish Family Services Innovators Lunch. (photo by Josh Bowie)

“I believe that the next trend is not necessarily digital transformation, but it is the alignment of two of these trends: sustainability and digitalization,” Swedish-Australian futurist Anders Sörman-Nilsson told guests at the 17th Annual Jewish Family Services Innovators Lunch on May 10. Organizations that align digital transformation and sustainability have a 2.5 times better chance of being top performers, he said.

Sörman-Nilsson was the keynote speaker at the lunch, which took place at the Hyatt Regency, the first in-person Innovators since the beginning of the pandemic.

As the founder of Thinque, a think tank and trend analysis firm that reaches global brands across four continents, Sörman-Nilsson is responsible for data-based research and foresight regarding future trends. Beyond his research, he is known for co-creating the Adobe Creative Intelligence test for B2B (business-to-business) marketing. He currently hosts two social innovation podcasts, the 2nd Renaissance Podcast and Entrepreneurs Organization’s Scaling Impact Podcast, and is the author of three books, Aftershock (2020), Seamless (2017) and Digilogue (2013). Sörman-Nilsson’s approach to futurism involves seeking out what he calls “avant-garde ideas” that can drive meaningful change.

Sörman-Nilsson aims to challenge the misconception that integrating technology into an organization’s operations impedes human connection. He gave the example of his family’s business, a clothing store, which thrived on personal interaction out of a brick-and-mortar building in a “highly analogue fashion,” using a pen and paper. He said such an approach is suited “for a world that no longer exists” and that the eventual bankruptcy of the store after 104 years of business was due to the failure to adopt new technologies. He dedicated Digilogue to his parents, exploring in it “how to win the digital minds and analogue hearts of tomorrow’s customers.” He emphasized that technological tools and personable business principles can not only coexist, but enhance one another.

Sörman-Nilsson urged businesses to conduct “pre-mortem” analyses to identify changes that could prevent obsolescence or bankruptcy. He asked people to imagine that it is 2030 and your company has gone under – what were the trends you missed, what were the signs you ignored and what were the investment decisions you delayed that contributed to your company’s failure? To avoid such an outcome, he encouraged organizations to focus on “mega trends” based on the United Nations Sustainable Development Goals, such as prioritizing affordable and clean energy, responsible consumption, and improving global health and well-being. These goals are “a good indicator of where the world and smart capital is moving,” he said, and reflecting one or more of them in the product or service you provide and in your day-to-day operations and external marketing efforts is key for long-term success. “Mega trends are powerful,” he said, “but they’re particularly exponential when you sit at the intersection of two overarching aligning trends, like digitalization and sustainability.”

Sörman-Nilsson uses the UN Brundtland Commission definition of sustainability, which he described as “meeting the needs of the present without hindering future generations from meeting theirs.” He spoke about the concept of “conscious capitalism,” where an organization is purpose-driven and prioritizes stakeholder well-being. Building a sustainable “ecosystem of impact” – otherwise known as a supply chain – is crucial in winning over today’s consumers, he argued, adding that technology is the most efficient way to achieve this. Better data collection, for example, can lead to less waste, or to gauging more accurately consumer needs. In his Innovators Lunch talk, he compared such technological integration to tikkun olam, as it reflects one’s responsibility to repair the world. He also advocated for the practice of “effective altruism,” which, he said, means that “the investment of your dollar in philanthropy should go the furthest,” giving the example of investing in mosquito nets in Africa. He connected this idea – helping the most people as possible – to tzedakah, justice and charity, as well as to tikkun olam.

Sörman-Nilsson reminded the audience that major tech players are raising the bar with predictive technologies that have the power to solve problems before they arise. He challenged businesses to use technology to streamline mundane tasks, which would allow workers to focus on more meaningful and humanistic responsibilities. He emphasized the importance of merging humanism and technology to leverage the best of human intelligence and artificial intelligence. He stressed the need to “ask the right questions” and incorporate human creativity and ethical decision-making when engaging with technological tools. By doing so, he said, brands can enhance their ability to cultivate community.

Headlining this year’s JFS Innovators Lunch, Sörman-Nilsson shared his insights with more than 500 guests. Over the past 16 years, the Innovator’s Lunch has raised more than $5 million for JFS, supporting services such as food, counseling, housing and comprehensive care for children, youth, adults and seniors. Event committee chair Candice Thal said, “I believe that giving back to the community is not only a responsibility but a privilege.” This event, she said, is “our way of caring for others,” the funds raised helping JFS provide services for more than 3,000 community members.

photo - Left to right: Tanja Demajo, chief executive officer of Jewish Family Services, and Innovators committee chair Candice Thal — Left to right: Tanja Demajo, chief executive officer of Jewish Family Services, and Innovators committee chair Candice Thal. *(photo by MJ Dimapilis)*

The event was emceed by Michael Newman of Global BC News. Following a land acknowledgement from Elder Rose Guerin of the Musqueam First Nation and welcoming remarks from Thal and Tanja Demajo, chief executive officer of JFS, there was a video entitled Building Future, Today, which showcased how JFS not only helps individuals, but their families, creating a ripple effect on the entire community and future generations. Rabbi Dan Moskovitz of Temple Sholom, who did the blessing over the meal, underscored JFS’s mission with the story of “Sam,” a man who sought the rabbi’s help after falling on hard times. “We know many people like Sam,” said Moskovitz. While change is constant, he said, some things never change: “People still get sick, they are hungry, inadequately housed, lonely and vulnerable.” He concluded, “The work of JFS, your support of Jewish Family Services, has never been more important or more necessary.”

Moskovitz’s sentiment was shared by Jody Dales, chair of the JFS board of directors, who shared how the Jewish community helped her after she tried to take her own life when she was 19 years old, living on her own and barely making ends meet at a minimum-wage job. “The blade didn’t cut deep enough to do any real damage but it penetrated enough to scare the hell out of me,” she said. “In the darkest moment of my life, the faintest ray of hope appeared, and I called my mom. And because she was part of the community, thiscommunity, her well-placed phone call set off a chain of events that tracked me into the office of a professional who saved my life. It took me years to ask for help, only days to receive it, but a lifetime to heal.”

In a very different place today, Dales said she shared her story so that people could “understand the complexities of despair, dread and depression. I doubt that there’s a person in this room for whom at least parts of this conversation don’t resonate.”

Among the tools that continue to help her, she said, “is dedicating my life to a life of service. It’s hard to feel bad about yourself when you’re making other people feel good about themselves. And there’s no agency that I know of that makes people feel good about themselves better than Jewish Family Services.”

For Dales, JFS can make such an impact because of the “intangibles” they offer – making all people feel seen and valued. “JFS is overwhelmed with need,” she said, and the only thing holding the organization back from helping more is money. She highlighted the event’s gift-matching sponsor, the Paul and Edwina Heller Memorial Fund, and encouraged people to donate. To do so, visit jfsinnovators.ca/donate.

Alisa Bressler is a fourth-year student at Queen’s University in Kingston, Ont. She is an avid reader and writer, and the online director of the arts and culture publication MUSE Magazine. Bressler is a member of the Vancouver Jewish community, and the inaugural Baila Lazarus Jewish Journalism Intern.

Tag: Candice Thal

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