Asper Foundation

Creating opportunities

The Jerusalem Business Development Centre (MATI) helps people create or expand businesses in Jerusalem. Two leaders of the Israeli organization visit Vancouver on May 11 as part of a Canadian tour. (photo from CFHU Vancouver)

Every year, the Jerusalem Business Development Centre, known in Hebrew by the acronym MATI, helps thousands of people create or expand businesses in Jerusalem. It does this through a range of services – from personal mentoring to training in various fields to the granting of loans – focusing its efforts on new immigrants, the ultra-Orthodox and residents of East Jerusalem.

On May 11, as part of a Canadian tour, Michal Shaul Vulej, deputy chief executive officer of MATI, and Reham Abu Snineh, MATI’s East Jerusalem manager, will be in Vancouver for “a conversation about shared living in Jerusalem, about mentoring and creating entrepreneurial opportunities for women and promoting diversity as strength.”

Abu Snineh joined MATI in 2011, as a project coordinator for a program to promote women’s entrepreneurship in East Jerusalem. Today, she heads the East Jerusalem branch, leading a team of seven employees.

“The beginning was challenging,” she told the Independent. “The decision to join an Israeli organization was inconceivable. I was afraid of the reactions and criticism of those around me. It also took me awhile to get comfortable with the staff. In addition, I did not speak Hebrew. I grew up in East Jerusalem and studied for my law degree and, later, further degrees in Jordan. All of my studies were in Arabic and I had never considered working with an Israeli organization. I realized that, if I ever wanted to really be able to help my community, I had to find a way to move forward and, over time, things settled down and today I feel completely part of the team.”

For Abu Snineh, it’s the social impact of MATI that most excites her – “The feeling that I am helping people in a difficult socioeconomic situation; helping individuals, families and women to improve their economic situation in general.”

For Shaul Vulej, it’s the “combination of social welfare and the entrepreneurship and business development – the stories of the women who manage to start a business, make a living and be financially independent, and even employ other women.”

MATI measures success by the number of participants, the number of businesses that develop, the number of businesses that expand and the number of new jobs that are created in Jerusalem because of its activities. All MATI’s programs include participant feedback, an annual review and an evaluation process.

Abu Snineh and Shaul Vulej shared one of MATI’s success stories with the Independent, that of Hiba, a fashion design instructor. They said Hiba, 36, grew up in East Jerusalem in a traditional Muslim family and was married at age 16. Despite various factors hindering her progress, she studied fashion design and proceeded to hold several jobs. She wanted to establish a sewing and fashion design school, so she joined some of MATI’s programs: the business establishment and management course, a digital marketing workshop and, recently, a program for import/export from Turkey, which will allow her to import fabrics herself. Together with her artisan husband, she rented an apartment and currently trains several groups, as part of a professional training project for teenagers, and promotes her business.

About 60% of MATI’s clientele are women, who have a range of educational backgrounds. The organization focuses on residents of East Jerusalem who are looking for employment, people who want to start a business, and existing business owners who need assistance to take the next step.

Abu Snineh described some of the challenges people living in East Jerusalem face. Difficulty communicating in Hebrew contributes to a “difficulty in being able to develop entrepreneurship and businesses that can be relevant also in Western Jerusalem, a barrier in the ability to market and sell goods and services to the Hebrew-speaking public, a barrier in dialogue with institutions and authorities in the business framework.”

A lack of trust in the Israeli government system, which does not recognize many of the East Jerusalem businesses as legal entities, has “created a situation where legal business owners in the country received grants, [while] many of the businesses in East Jerusalem (mainly small and medium-sized ones) were left without the financial security granted to others,” said Abu Snineh.

Other factors include the political and security situation, digital barriers that make it difficult to market outside of East Jerusalem or online, insufficient knowledge about business laws, “which blocks the ability to make the business legal and granting rights alongside obligations,” and “a lack of domestic and foreign tourism.”

When asked how Vancouverites could help or participate in MATI, Abu Snineh and Shaul Vulej said, “To help us establish the first hub in East Jerusalem…. A hub would provide the appropriate and technology atmosphere similar to other areas in the world.”

Also needed, they said, is support for “all the ongoing programs that provide for the progress of Arab society in East Jerusalem” and for “a program for the advancement of women in East Jerusalem.”

The May 11 event is presented by the Jerusalem Foundation in partnership with Canadian Friends of Hebrew University, and it is sponsored by the Asper Foundation, as well as the Canadian Memorial United Church. It takes place at the Canadian Memorial Centre for Peace, 1825 West 16th Ave., starting at 7 p.m. To reserve a spot, visit cfhu.org/upcoming-events or call 604-257-5133.

Shared society in Jerusalem

The Jerusalem Business Development Centre (known in Hebrew by the acronym MATI) makes a direct contribution to shared living, and two leaders of the Israeli organization will visit British Columbia next month. (photo from CFHU Vancouver)

Shared living in Jerusalem takes many forms and, even during periods of unrest and tension, shared living continues for many people in the city. In the public spaces of Jerusalem, you will find Arabs and Jews and many others. They share the same spaces but they rarely have meaningful interactions and they often don’t even share the same language for communication.

The challenge of building bridges, trust and communication between diverse population groups has been one of the mandates of the Jerusalem Foundation since its establishment. For many years, it has created new community centres, cultural venues and parks and schools for all neighbourhoods across the city, working to ensure that equal access to services and leisure could be achieved.

The foundation supports programs for learning Arabic in Jewish schools and Hebrew in Arabic-speaking schools, assisting Jewish and Arab women in creating art together, in increasing their skills and employment opportunities, in finding ways for Jewish and Arab children to learn together, to play together, to understand what they have in common and not what makes them different.

Jerusalem is home to the Hebrew University which, like the city, encompasses students from a mosaic of religions, languages, ethnicities, cultures and socioeconomic backgrounds. The university leadership understands that this rich diversity is a precondition for academic excellence, critical examination, intellectual stimulation and the cultivation of the next generation of Israeli and regional leaders. Over the past decade, Hebrew University has devoted considerable efforts and resources to social and academic inclusion, as well as support of traditionally underrepresented populations.

The Israeli public elementary and high school system is separated for Arab and Jewish youth, as well as for religious and secular Jews and many places of residence are homogenous. Campuses, therefore, have great potential for shaping students’ perceptions and views regarding fairness, diversity and inclusion. Indeed, a positive campus experience will motivate university graduates from all groups in society to work alongside those from other groups in the workforce and to function as agents of change in their communities.

There are many challenges to shared living in Jerusalem, yet both the Jerusalem Foundation and Hebrew University believe that the diversity of Jerusalem is the city’s greatest asset and creates the resilience and strength needed to face all challenges for living together.

The Jerusalem Business Development Centre (known in Hebrew by the acronym MATI), which was founded by the Jerusalem Foundation in 1991 to strengthen and develop small businesses and entrepreneurship in the city, makes a direct contribution to shared living. The centre focuses on the city’s weakest economic populations: new immigrants, the ultra-Orthodox and East Jerusalem residents. Each year, MATI Jerusalem helps thousands of entrepreneurs and business owners create or expand businesses in the city, thus aiding in the creation of thousands of new jobs and advancing the city’s overall economic development.

A joint project of Hebrew U and the Asper Innovation Centre, together with the Jerusalem Foundation and MATI, sponsored microloans for women in East Jerusalem and led to the establishment of a full-time MATI centre in East Jerusalem.

Hebrew U established the Al-Bashair Program for Excellence in East Jerusalem, with the Jerusalem Municipality, as a leadership program for excelling students at the university from East Jerusalem. They attend a two-year program that includes leadership skills, internships, tours and career support. Al-Bashair for High Schools aims to prepare excellent high school students (grades 10-12) for higher education.

On Oct. 27 and 30, the Jerusalem Foundation of Canada and Canadian Friends of Hebrew University will bring the women leaders from MATI to Victoria then Vancouver, to tell their story and, through them, the story of Jerusalem. Michal Shaul Vulej, deputy chief executive officer, and Reham Abu Snineh, East Jerusalem manager, will speak about their experiences in East and West Jerusalem, and working to help empower and support underserved communities in workforce development and business opportunities. Their visit across Canada is sponsored by the Asper Foundation. In Vancouver, the visit is organized in partnership with the Jerusalem Foundation, CFHU and the Jewish Federation of Greater Vancouver.

For more information on specific events, contact Dina Wachtel, [email protected], or Nomi Yeshua, JFC, [email protected].

Asper donation to HU

Left to right: Richard Leipsic, David Asper, Leonard Asper and Gail Asper. (photo from CFHU)

The Canadian Friends of Hebrew University has received $5 million from the Asper Foundation. This gift upholds a tradition of exceptional philanthropic support and collaboration between the Asper Family, based in Winnipeg, Man., and the Hebrew University of Jerusalem Israel (HUJI). It will allow Asper HUJI Innovate to expand its footprint and professional-led startup accelerators to develop significant external partnerships.

The Asper Foundation was founded in 1983 by Israel Asper (1932-2003) and Babs Asper (1933-2011), who believed that philanthropy is a driving force behind positive change in people’s quality of life. It supports major initiatives in the areas of Jewish charity, as well as culture, education, community development and human rights locally, nationally and internationally.

A portion of the recently donated funds will be used to establish an annual Asper Innovation Prize, valued at $35,000 US. The prize will be awarded during a juried competition, intended to encourage and recognize outstanding and promising student-led startups. The public event will also be used to showcase the university as a central force for global innovation within the Jerusalem ecosystem. (Jerusalem is currently ranked sixth in the new Global Startup Ecosystem Report).

“It was the entrepreneurial spirit and wisdom of our late parents, Israel and Babs, that established ties with the Hebrew University close to 60 years ago. We are very proud of our longstanding partnership and connection to innovation that began with the creation of the Asper Centre for Entrepreneurship in the Jerusalem School of Business Administration, in 2001,” said Gail Asper, president of the Asper Foundation. “We are excited to witness, through Asper HUJI Innovate, new generations of students and academics lay the groundwork for advancing ideas, for generations to come.”

The Asper HUJI Innovate platform encourages the entire university community, including students, faculty and alumni, and the Jerusalem community at large to develop their innovation and entrepreneurial capabilities. Established in 2018, it was created as a platform to ensure that graduates are best prepared for the challenges brought about by disruption, inherent in an evolving workplace.

“The HUJI Innovate program is highly prized by the entire university, and the Asper Foundation’s agreement to name and support the centre will surely lead to a great leap forward in the Hebrew University’s entrepreneurial enterprises,” said Prof. Asher Cohen, HU president.

The Hebrew University itself was founded in 1918, and officially opened its doors in 1925. It is ranked internationally among the 100 leading universities in the world, with six campuses, 200 majors and programs, and more than 5,000 courses.

“For over 100 years, the Hebrew University of Jerusalem has upheld the vision of its founders, including Albert Einstein, Martin Buber and Sigmund Freud, being at the forefront of creating Israel’s most significant and cutting-edge research, leading to inventions that serve our global community,” said Rami Kleinmann, president and chief executive office of Canadian Friends of Hebrew University, which was founded in 1944 by Canadian philanthropist Allan Bronfman.

CFHU provides support for the Hebrew University of Jerusalem to maintain its standing as one of the world’s leading academic research institutions, as well as aid in its continual pursuit to impact real change. CFHU is headquartered in Toronto and has six chapters across Canada, including here in Vancouver.

“This incredible gift will positively impact thousands of students, faculty and alumni,” said Kleinmann, “essentially shifting the course of research and engagement between the university and myriad business communities at large – it is extraordinarily profound.”