Anat Gogo

Tikva gets a new look

Tikva Housing Society’s executive director Anat Gogo stands in front of a poster bearing the agency’s new logo. (photo by Pat Johnson)

Tikva Housing Society has a fresh logo and new branding. The big reveal took place Sept. 25 in the organization’s new headquarters on West Broadway in Vancouver’s Fairview area.

Tikva provides affordable housing options for Jewish community members. In 2018, it operated 29 homes, helping 95 people. In 2024, it operates 168 homes, putting roofs over the heads of 375 people. The number of people benefiting from the agency’s rent relief program for market housing has quadrupled.

Like the original logo, the new one takes the shape of a home, explained Anat Gogo, Tikva’s executive director. The bottom part of the “i” in Tikva not only forms the door to the house, but, together with the letter’s crowning dot, implies a person. Accompanying the new logo is Tikva’s first-ever “positioning line” of “From hope to home.” Even the typeface is entirely unique.

The redesign is the brainchild of adman man and a team he assembled, which includes Brenda Wasserman, a brand manager who also happens to be his niece.

The rebranding began with a survey of core Tikva stakeholders, who were asked as part of a strategic planning process what comes to mind about the organization. Several participants said the existing logo depicted the organization as, Gogo said, “too shy, too meek, too quiet about the work that we do. If you look at the old logo, it looks frail.”

“They spoke to how we need to be more outspoken and how we need to be making more noise,” she said.

Tikva Housing Society was incorporated in 2007, but its roots go to 1994, when it was launched as a division of the Jewish Federation of Greater Vancouver. At the outset, its main role was to provide financial subsidies to help individuals and families make rent. The goal is to keep rent to 30% of income.

Tikva’s first direct intervention into housing management was Dany Guincher House, an 11-unit apartment building that opened in 2008.

It would be a decade before Tikva acquired their next housing units, but then the pace quickened.

“We have seven sites and growing,” said Gogo.

Tikva doesn’t go for cookie-cutter approaches. Every housing project is unique. They have two standalone buildings, and their other five locations are designated apartments within larger complexes. Each is a result of partnerships with other social agencies, governments, foundations and, most recently, a development company.

“Tikva is very innovative,” she said. “We are always seeking solutions and finding creative ways to make these opportunities work. It’s a mix of preparedness meeting opportunity.”

Gogo credits the board of directors for being audacious – they aim to build 1,000 housing units within 10 years.

One example of innovative thinking was a design change during the development of the Ben and Esther Dayson Residences, a 32-unit townhouse development in South Vancouver’s River District. With a little rejigging of the blueprints, what were to be all three-bedroom units were made to accommodate four four-bedroom units, which are almost completely unknown in the market and non-market housing sectors.

Despite the increase in supply, Gogo said, there remains much unmet demand.

The Jewish Housing Registry, a joint project of Jewish Family Services and all the Jewish organizations that are involved in the housing sector, is a centralized list of people awaiting housing supports. Currently, the list has 500 people, including 95 families and about 140 seniors.

“We need more housing,” she said. “It’s not a secret.”

In a sign of the times, Tikva has been approached by potential residents who are looking for housing not because of financial considerations but because, according to Gogo, they have “a need for secure, community, Jewish-oriented housing because they may have experienced antisemitism in their current communities.”

Tikva, she said, does not only supply homes and subsidize residents in market housing.

“We do a lot of community building with our tenants,” she said.

Like the housing market itself, Tikva’s challenges and successes are based on supply and demand. In one of the world’s most expensive housing markets, there is plenty of demand for affordable housing and rental subsidies. But where does the supply come from?

Gogo credits the Jewish community for recognizing the urgent need and stepping up.

For about Tikvah Housing Society, visit tikvahousing.org.

Tikva grows even more

Tikva Housing Society executive director Anat Gogo speaks at the May 24 opening of the Al and Lola Roadburg Residences. (photo filmoit.com courtesy Tikva Housing)

When the Kerrisdale building she has been living in for 24 years went up for sale last year, worried she would be cast out, like so many Vancouverites who have been “renovicted.”

She and other residents of the characteristic midcentury building on West 41st Avenue, many of whom had done no more than nod to one another in the hallways, anxiously discussed their fate, knowing that it was largely out of their hands. The tenants had experienced minimal rent increases over decades, as the elderly family owners provided minimal renovations, and the tenants enjoyed exceptionally low rents for the location.

Anxiety turned to jubilation when they learned that the building had been purchased by a nonprofit – Tikva Housing Society, the Jewish community’s agency for affordable housing.

Speaking May 24 at the official opening of the Al and Lola Roadburg Residences – Tikva’s new name for the building until then known as the Bonnie El – Bernstein said her worries for the future had begun to wear on her well-being.

“I decided to surrender, as the ruminating was truly disturbing my life,” she told the crowd. “All that was left was prayer. I asked many friends and family to pray for the best possible outcome. Lo and behold, we were given the incredible news that Bonnie El had been bought by a nonprofit organization, Tikva Housing Society. The only conclusion I can come up with is that God answers prayers.”

Throughout her life, from her early years in South Africa to her migration to Vancouver and a new beginning at Bonnie El as a single mother, Bernstein said, “I have experienced such incredible compassion, generosity and empathy from throughout the Jewish community no matter where in the world I have been. I am honoured to be part of that community and to witness firsthand what so many do day after day to help make the city a better place.”

All existing residents of the building will be grandfathered, but Tikva officials were surprised and pleased to discover that, by pure coincidence, about a quarter of the existing residents are Jewish.

And that’s not the only Jewish connection. In doing their due diligence on the building, they discovered that it was built in 1961 by the Golden and Averbach families. It didn’t take long to sleuth out more information. Local businessman and philanthropist Gary Averbach explained that Bonnie El was named after his sister, Bonnie, and her husband, Elliott Leyton.

The new Roadburg Residences, made possible by a grant from the Al Roadburg Foundation, includes four studio apartments, 13 one-bedrooms, two two-bedrooms and one three-bedroom suite. The acquisition and renovation of the building brings to 148 the number of units owned and operated by Tikva, with a further 20 opening in Burnaby this summer. Tikva also provides rent subsidies to people living in market housing or facing housing challenges, according to Anat Gogo, Tikva’s executive director. In all, 300 people, including 120 children, benefit from Tikva’s housing solutions. There remain 302 applicants on the community’s Jewish Housing Registry.

“In our mission to provide access to affordable housing solutions, we dream big,” Gogo told the audience in the spacious covered alcove outside the building’s front door. “Our staff and board are committed to tackling housing insecurity, but we can’t do it alone.”

Gogo credited support from across the community, citing, in addition to the Al Roadburg Foundation, the Jewish Federation of Greater Vancouver, Jewish Family Services and others for bringing the project to fruition.

“Rather than demolishing and building new, Tikva is preserving this 20-unit building that still has many years remaining,” she said, to applause and whoops of approval from assembled residents.

Robert Matas, director of the Al Roadburg Foundation, spoke of his longtime association with the late philanthropist and the Roadburg family’s commitment to causes in Vancouver and Israel. He acknowledged family members in the audience, including Al and Lola Roadburg’s daughter, Lorraine, and Matas’s wife, Alicia, who is a niece of Al and Lola Roadburg.

Rhonda Sacks, board chair of Tikva, thanked the staff of the organization and celebrated the exponential growth of the society and its housing units – up more than five-fold from 28 units in the last several years.

Ezra Shanken, chief executive officer of the Jewish Federation of Greater Vancouver, spoke of his family’s experience with renovictions in the city, having twice been forced from homes before purchasing their own.

Tikva board members cut the ceremonial ribbon and Rabbi Carey Brown, associate rabbi at Temple Sholom, said the blessing and affixed the mezuzah to the front doorpost of the building.

Tikva gets new building

Al and Lola Roadburg (photo from Tikva Housing)

With the help of a $10 million donation from the Al Roadburg Foundation, a four-storey apartment building has been purchased that will allow Tikva Housing Society to offer more affordable housing in Vancouver’s Jewish community.

Situated on West 41st Avenue in the Kerrisdale neighbourhood, the 20-unit building will be home to nearly 30 individuals. Tikva currently provides housing solutions to more than 300 people, in 128 rental units in Vancouver and Richmond. With this recent addition and 20 new units in Burnaby to be completed by summer 2023, Tikva will expand its portfolio to 168 units in seven housing developments. However, the need for affordable housing is enormous – there are 302 applicants on the Jewish Housing Registry waiting for affordable homes, including 65 people with disabilities.

“This addition will be a huge step forward to providing more people with safe, secure and affordable homes,” said Anat Gogo, executive director at Tikva Housing Society. “The building was acquired through an extraordinary and unparalleled donation of $10 million by the Al Roadburg Foundation. It is the single largest donation received by Tikva and is critical to address housing insecurity.”

In gratitude for the donation, Tikva has named the building the Al and Lola Roadburg Residences.

“Secure housing is essential for individuals and families to thrive,” said Robert Matas, chair of the Al Roadburg Foundation. “We’re deeply honoured to be part of a broad network of Tikva Housing Society supporters who contribute to making housing within the Jewish community more accessible for individuals and families throughout Greater Vancouver.”

“By acquiring an existing apartment building, we are preserving a property that still has many years of life, rather than demolishing and building new,” added Alice Sundberg, director of housing development at Tikva. “Also, we are protecting rental affordability for the future. Al and Lola Roadburg Residences will be a long-term community asset protected from the pressures of our escalating real estate market.”

Al Roadburg (1913-2002) and Lola Roadburg (1922-2011) had a lifelong commitment to Israel and to Jewish organizations in Vancouver. The Al Roadburg Foundation aims to ensure their estates are used to create a legacy that benefits the community where they lived and raised their family.

– Courtesy Tikva Housing

Concerns over inflation

Last fall, the Jewish Federation of Greater Vancouver surveyed the impact of inflation on its community partner organizations. As with many recent reports on the effects of rising prices, the feedback was sobering, said Shelley Rivkin, vice-president of global and local engagement at Federation, which conducted the survey.

When asked about how the rise in food and fuel will affect their ability to provide the same level of service, 95% of the organizations that responded said they were either concerned or very concerned about inflation. A similar response was returned when community members were asked about paying school, camp, synagogue or Jewish community centre membership fees.

For social service and housing providers, the main concerns were the level of care, due to reduced staffing; the number of affordable housing units available; food programs for students and families in need; and low-cost (or free) social and recreational programs for seniors. Other organizations cited concerns about the future of kiddush and seniors lunches, volunteer appreciation, building maintenance and upkeep, prepared meals for food bank recipients, and membership subsidies.

The survey notes that rising costs are affecting, to varying degrees, the ability of agencies to maintain their current level of service, recruit and retain staff, raise funds and balance budgets. Some organizations have been unable to provide staff with a cost-of-living-adjustment raise, thereby threatening their capacity to retain staff and deliver programming, and higher salary expectations mean that positions are vacant for longer, limiting the ability to grow programs. Food costs for hot lunches are up 20% and there has been a 25% increase in salaries for kitchen staff.

Rivkin stressed that, in the four months since the survey was conducted, costs have come down for some items, but the price of food continues to rise.

“Our agencies and synagogues survived COVID, and we thought we were past the difficult times,” she said. “However, we are now seeing the impact of inflation on them. When we decided to undertake the survey, we had no idea about the depth and breadth of the impact of inflation or that these pressures would affect everything from staff salaries to the cost of paper supplies. We are now working with our community agencies to explore ways to reduce costs. We recently hosted a lunch-and-learn featuring speakers from the Buying Networks Canada.”

The Buying Networks Canada is a Toronto-based organization that helps nonprofit, charitable and faith-based organizations across Canada save money on such things as food and beverages, office supplies and equipment, maintenance, and numerous other products and services.

In the summer of 2022, Jewish Family Services (JFS), one of Federation’s community partners, released information on the impact of inflation. Among the points in the JFS report were an increase in the number of clients asking for food voucher assistance, a record number of intakes for home support and the challenges Ukrainian newcomers on a limited income face with rents and food costs.

Food insecurity, according to JFS, has grown in recent months and the organization expects an increase of 150 new clients, if trends continue. Higher prices at the gas pump have resulted in fewer volunteer drivers. The greater need for services has translated into a higher workload for JFS staff.

“Community that JFS serves is on fixed income, and those individuals are the ones who suffer tremendously during this time,” said Tanja Demajo, chief executive officer of JFS. “What that means for JFS is that the number of people reaching out for help is on constant rise. Between the rise in prices, number of clients and cost of staffing, we as an agency have to ask ourselves what is our priority. This is the time when we get clarity, more than ever, who we are and what we need to do. Our goal has always been not to leave anyone behind. We hope that, even during the challenging times such as these, we can remain true to that.

“Since COVID,” she added, “staffing has been a significant challenge. It is very uncomfortable for many agencies to speak about issues of salaries, but the reality is that the professional staff has always been underpaid in the nonprofit world. With inflation, this issue has further grown and, unless taken seriously, it may impact the whole social sector in irreversible ways. Providing social support is based on relationships, and with constant changes those relationships get eroded.”

Anat Gogo, executive director of Tikva Housing Society, another Federation partner agency, is also concerned. “Inflation significantly impacts the delivery of housing programs due to increased costs and reduced availability of resources,” she said. “It can also make it more difficult for low-income households to afford adequate housing, so we are reaching out to our donors to assist us in ‘gapping’ the additional … funding needed to meet our commitment to the delivery of affordable housing and rent subsidies.”

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Anat Gogo now heads Tikva

Anat Gogo, new executive director of Tikva Housing Society. (photo from Tikva Housing)

Anat Gogo is the new executive director of Tikva Housing Society. Gogo took over leadership of the affordable housing society on Sept. 1, after several years in other senior roles with the organization.

In making the announcement, Rhonda Sacks, board chair of the society, praised Gogo.

“As we welcome Rosh Hashanah and this exciting next chapter on an unprecedented growth trajectory, we are very pleased to welcome Anat as our new executive director and have full confidence in her ability to lead Tikva Housing,” said Sacks.

“The affordable housing issues in our communities across British Columbia continue to grow,” said Gogo. “I am honoured to take on the role of executive director and to continue the mission and vision of Tikva Housing.”

Originally from Israel, Gogo moved to Canada in 1991. She has worked with Tikva since 2016, initially as a housing administrator. In April 2020, she became manager of programs and donor relations.

“I feel very excited and very blessed to take over the management of the organization,” Gogo told the Independent. “I feel like I will be able to act on the mission and vision of Tikva and the values that it was formed on, which are dignity, community, innovation and tikkun olam [repair of the world].”

Tikva originated in 1994 as the Jewish Federation of Greater Vancouver Non-Profit Housing Society, a response to the housing needs identified in the Jewish community. The name was changed to Tikva Housing Society in 2007.

image - An artist’s rendering of Susana Cogan Place, which is one of Tikva Housing Society’s many partner projects — An artist’s rendering of Susana Cogan Place, which is one of Tikva Housing Society’s many partner projects. *(photo from tikvahousing.org)*

Tikva’s mission is to provide access to innovative and affordable housing solutions, primarily for Jewish individuals and families. The agency addresses housing issues through a range of initiatives, including short-term rent subsidies to households living in market housing who are unable to afford their rent due to a temporary crisis.

More visibly, the society acquires and operates affordable rental housing developments, which are home to individuals and families with low incomes. Tenants pay about 30% of their income in rent.

To realize their mission Tikva focuses on partnerships. Tikva currently operates a constellation of housing facilities that have been created through alliances with other government, community and private groups.

Dany Guincher House, in South Vancouver, has 11 units and is funded through capital donations from the Guincher family and a B.C. Housing grant.

Diamond Residences, also known as Storeys, in Richmond, is a 129-unit joint venture with four other housing societies and with capital funding from the Diamond Foundation, the City of Richmond and the federal and provincial governments, as well as other private funders. In it, Tikva owns and operates 18 units.

The 32-unit Ben and Esther Dayson Residences, in Vancouver’s River District, was completed in August 2020 in partnership with the Community Land Trust Foundation and the City of Vancouver. It was made possible with a major capital donation from the Ben and Esther Dayson Charitable Foundation. Sixty-seven children currently live in this development, a specific need Tikva identified.

“We are living in one of the most unaffordable places in the world,” said Gogo. “While all levels of government are focusing on increasing the inventory of affordable homes, the majority of this new inventory are studio, one- and two-bedroom units. This leaves a real void for families in need.”

Tikva operates 37 units in the 125-unit x^wƛ̓əpicən / Arbutus Centre. The centre is a partnership led by the YWCA, which leased the air space from the City of Vancouver and subleased it to Tikva and the Association of Neighbourhood Houses of British Columbia. Rents are subsidized through private donations, including a substantial initial donation from the Diamond Foundation.

In total, Tikva operates 98 housing units, all of which are always occupied, said Gogo, and there is a long and growing waitlist.

Currently under development is Dogwood Gardens, which is being created in partnership with SUCCESS Affordable Housing Society and a leased air space parcel from the City of Vancouver, as well as Susana Cogan Place, in Burnaby, which is in partnership with Polygon Homes and with the financial support of B.C. Housing. The completion of these two projects will bring Tikva’s total number of units to 148.

Tikva was led by Susana Cogan until she passed away in 2017. Since 2018, Tikva has been led by Alice Sundberg, director of operations and housing development.

New residences open

The Ben and Esther Dayson Residences, on East Kent Avenue North, opened its doors to tenants last month. (photo from Tikva Housing)

The first tenants at the Ben and Esther Dayson Residences started moving into their new homes in late August. Managed by Tikva Housing, the 32 townhomes are located west of the River District, on East Kent Avenue North, a block from Riverfront Park.

The residences comprise four two-bedroom units (1,045 square feet), 24 three-bedroom units (1,175 square feet) and four four-bedroom units (1,305 square feet). The units were open to Vancouver-based families with one to six children, within a range of income levels. The site includes two towers that will be managed by the Fraserview Housing Co-op.

A part of the Vancouver Land Trust project, the residences share a number of amenities, such as green space and a playground. Rent will be targeted to approximately 30% of gross household income to a rent maximum. Tenants are expected to pay for hydro, phone, internet and contents insurance.

Anat Gogo, Tikva Housing’s manager of programs and donor relations, expressed her enthusiasm upon the launch. “I feel so excited for the community,” she said. “It will be a concentrated Jewish community. When you build neighbourhoods, you build community.

“The residences will also provide a home for essential workers, such as teachers, in our community,” she added.

The Dayson Residences are situated close to several daycares, elementary and high schools, as well as banks, shopping centres, grocery stores, libraries and hospitals.

The strong need for affordable housing in the region has been a prevalent concern for many years. A 2011 survey of the Greater Vancouver Jewish community identified more than 4,000 people (or 16% of the total community) who were low-income; the number included 600 children and 550 single-parent families.

To many local renters, Vancouver holds the unenviable distinctions of having the highest rents and the lowest vacancy rates in the country. At the start of the year, the rent for an average one-bedroom apartment in the city was more than $1,500 per month, while vacancy levels hovered around one percent.

Tikva Housing helps those who would be deemed “working poor” and cites the limited “life options” available to them in this expensive city. For example, to a person earning $2,000 a month, the affordable level for their rent should be a maximum of $600 per month. For the past decade especially, rents in the Lower Mainland have risen far beyond that level – thus leaving little money to set aside for food, medicine, utilities, transport or education to improve job skills.

“They save people from being on the streets. They save people from unsafe situations,” said Steve, a tenant at Tikva Housing’s Diamond Residences in Richmond. “It’s given me security. I don’t have to worry about making rent. It’s affordable. I buy our groceries. It puts me in a wonderful frame of mind. It allows me to be a good father. Without Tivka, I would not have been able to give proper care to my children.”

Tikva Housing’s stated mission is to provide a safe, stable and affordable home to every Jewish person in Metro Vancouver who needs one. Its services are geared primarily at low- and moderate-income adults and families.

It also operates the 11-unit Dany Guincher House apartments in Marpole and the 18-unit Diamond Residences cited above. Opening in early 2021 is the Arbutus Centre on the West Side – as part of a partnership with the City of Vancouver, the YWCA and the Association of Neighbourhood Houses of British Columbia – which will bring another 18 studios and 19 one-bedroom units to low- and moderate-income members of the community.

As might be expected, the number of people turning to Tikva Housing has increased during the COVID-19 pandemic. In July alone, it approved a record number of eight recipients for the Tikva Housing Rent Subsidy Program.

“The subsidy allocation for the past five months amounted to just shy of $27,000 in addition to the existing allocations, and the need continues to grow,” Gogo said.

In August, Alice Sundberg, Tikva’s director of operations and housing, announced, “I am in conversation with a few private developers and nonprofit housing providers regarding potential projects in Vancouver, Burnaby, Richmond and Surrey. I can’t say more about these opportunities at this time.”

Ben Dayson was a prominent figure in Vancouver and Richmond real estate and a philanthropist. Together with his wife Esther, they worked to help many charitable causes. Helping those in need find affordable housing was one of their primary objectives, through funds provided by the Ben and Esther Dayson Charitable Foundation.

“Our family is focused on providing funding to areas of basic needs,” said their daughter, Shirley Barnett. “Obviously, housing is one of these areas we choose to support. As my parents, Ben and Esther Dayson, were in real estate development, it seemed natural to fund a complex such as this in their memory.”

For more about the Tikva Housing Society, visit tikvahousing.org.

Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.

Trying to meet needs

Left to right: Anat Gogo, Tikva Housing administrator; Philip Dayson, donor; Shirley Barnett, donor; Heather Kenny, Tikva board member; Alice Sundberg, Tikva director of operations; Eric Fefer, Tikva development committee member; Shelley Karrel, Tikva board chair; and Kasimir Kish, Tikva board member. (photo from Tikva Housing)

There is so much in the news about Vancouver’s housing crisis – unaffordable rents, no vacancies and reno-viction notices. Having a safe, secure and affordable home is one of the most basic needs, which helps people to feel a sense of belonging and well-being. Many in our community lack this basic right.

On a daily basis, Tikva administrator Anat Gogo hears about people looking for affordable housing.

“It might be because they are in an abusive situation and need to make a change, or they are paying almost 50% of their monthly income on housing,” she said. “Whatever the reason, we do what we can.”

Thanks to the generosity of donors, Tikva has two residences that are fully occupied – Dany Guincher House and the Diamond Residences – and soon to open is the Ben and Esther Dayson Residences in the Fraserview district. These 32 new townhomes include two-, three- and four-bedroom units and, in adjacent towers, there is a common room where tenants will be able to gather for special events like Shabbat dinners and holiday celebrations.

In addition, more than 35 individuals and families are supported through the Esther Dayson Rent Subsidy Program.

Alice Sundberg, director of operations and housing development at Tikva, said the need to continue to increase “inventory” is constant.

For more information and to find out how you can help, contact Tikva Housing at 778-998-4582 or visit tikvahousing.org.