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November 28, 2003

Advocacy and education

Alliance is affiliated with major B.C. seniors groups.
CYNTHIA RAMSAY SPECIAL TO THE JEWISH BULLETIN

Information, education and advocacy. In short, this is the mission of the Jewish Seniors Alliance of Greater Vancouver (JSA). Affiliated with many Canadian seniors groups, the JSA is giving community seniors a more powerful voice than ever before within the Jewish community and at all levels of government.

The JSA is a nonprofit umbrella group comprised of representatives from 18 community organizations for seniors and seniors 55 years and older. It began as the Seniors Advisory Council of the Jewish Federation of Greater Vancouver in 1988. In that capacity, it educated its members through a variety of speakers, held annual forums, conducted a survey of seniors in the community, worked to integrate Russian-speaking Jewish seniors into the community and published the quarterly Senior Line.

When Serge Haber became council president in 2000, he wanted to broaden the council's focus to include more outreach and the recruitment of younger members. But, in the midst of these changes came the news, in September 2002, that the provincial government's Gaming Commission had denied the council's application for funding. The council had relied on the government funds to support its work. To remain operational, the organization needed to fund-raise. That meant becoming more relevant and active and so the speed of change increased.

Federation was unable to help the council financially but provided it with meeting space and office support. Financial contributions from some community members helped the council keep going until the end of 2002 and a grant from the Jewish Community Foundation of Greater Vancouver has helped support its work this year. Now called the Jewish Seniors Alliance, the group is an independent society that has secured some funding from Federation but is still seeking additional donors and members.

Along with its new name has come a renewed energy.

"When we changed the structure of the board by putting in new people and linking the new people and younger people with the older people as teams, then we created a working body ... to undertake many other things that we could not do before," said Haber. "In other words, we started outreaching, particularly through advocacy and information, much more than before."

The alliance has already achieved a broader focus than its predecessor.

"The council was mainly an information channel towards a very restricted number of people," said Haber, referring to the representatives of the 18 Jewish organizations that were on the council. "The alliance is basically doing the same thing [information-wise], but it's extending its information and education towards a much larger group of people within the Jewish community. That means all seniors in the Jewish community.

"And it is also assuming the role of advocating [to] both the Jewish community as well as the outside community, that is municipal, provincial and federal [governments]," he continued.

In this regard, the JSA is now affiliated with three major B.C. seniors groups: 411 Seniors, the Cross-Cultural Seniors Network and the Council of Senior Citizens' Organization of British Columbia, better known by its acronym, COSCO. Through its membership with these provincial organizations, the alliance hopes to provide Jewish seniors with a more powerful voice in issues that concern them – government changes in home-care support and cuts to seniors' health-care services, for example. As well, membership with a group like COSCO gives the alliance an affiliation with many Canadian organizations that deal with seniors, said Haber.

Currently, the JSA is in touch with more than 3,000 seniors in Greater Vancouver, mainly through its member organizations. In the Jewish community, these groups are Beth Israel Seniors, Pacific Region of Canadian Jewish Congress, the seniors department of the Jewish Community Centre of Greater Vancouver, Jewish Family Service Agency, Federation, Jewish Genealogical Society of British Columbia, the B.C. chapter of Jewish Women International, the Nonprofit Housing Society of Federation, Richmond's Kehila Council, L'Chaim Adult Day Centre, Louis Brier Home and Hospital, Most-Bridge Russian Jewish Seniors Society, Na'amat, the Vancouver chapter of National Council of Jewish Women, Shalom Branch of the Royal Canadian Legion, Sholem Aleichem Seniors, the Sophisticates and the Vancouver Holocaust Education Centre.

"I think the more time that passes by, the alliance will become even more crucial because the times are changing, the older people are getting older and more in need of information and help," said Haber, adding that Federation is considering the formation of a council on aging.

The JSA also publishes the Vancouver Jewish Seniors Directory every year. In addition to community listings, the directory includes information on seniors programs in the community, items in Russian and Yiddish, health-related articles and other information. The directory is available at the Jewish Community Centre of Greater Vancouver and at various Jewish agencies and businesses in the city. You can also get a copy mailed by calling the JSA.

An annual alliance membership for an individual is $5, an associate (organization) membership is $36 a year, and people can become a life member for $150. Members receive information updates and special mailings on issues affecting seniors. All donations over $10 are tax deductible. For more information on the JSA, call 604-257-5100 or look for Jewish Seniors Alliance on Federation's Web site, www.jfgv.com.

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