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May 30, 2003

Party planning made simple

A Night of Stars will feature 25 vendors for all your special event needs.
KYLE BERGER REPORTER

Anyone who has ever planned a family event such as a wedding or bar mitzvah will tell you that there are a lot of little details that can make it a pretty stressful exercise. Between booking a time, date, location, appropriate caterer and various forms of entertainment, party planners can spend hours, days or weeks doing research or comparing prices and services. But thanks to a newcomer to Greater Vancouver's Jewish party scene, the planning process will get a lot easier.

On June 10, at the Delta Vancouver Airport Hotel, Jordan Zwicker's company Enter Productions will host A Night of Stars, a one-stop shopping showcase for anyone planning a family event.

Featuring 25 different vendors, the trade show will give people the opportunity to meet industry professionals face to face and get a good idea of how they want to design their event. Whether it be caterers, DJ companies, bands, bridal registries or a variety of other entertainment specialists, Zwicker said that A Night of Stars will give people an idea of exactly what is out there.

"It's an opportunity for people to save the time and hassle of looking around or just going with what everyone else does," he explained of the concept behind the showcase. "Now they can go to one place, one hotel, on one night and see for themselves exactly what's out there for them and what products or services people are offering."

A Night of Stars will serve not only the party-planning public, but the vendors as well, as they will have the opportunity to show off their wares in a targeted atmosphere.

"We want to get everyone more exposure," Zwicker said. "Advertising is important, but what is better than having a show like this, where people can meet each other face to face? I think this is good for the whole Vancouver party scene."

While A Night of Stars is all about planning other people's parties, Zwicker said that visitors can expect a party-like feeling when they enter the Viscount room of the Delta Hotel. There will be strolling musicians, videos of b'nai mitzvah and wedding parties, models in wedding gowns, food samples and cotton candy.

"It will feel like you're walking into a party," he said. "All the things that you would want for a party or didn't even know that existed for a party will be right in front of your eyes when you walk in the front door."

Originally from Toronto, Zwicker moved his interactive DJ company, Beyond Sound, to Vancouver just a few months ago, in order to fill what he thought was a need in the marketplace. The idea for A Night of Stars is also one he took from Toronto, where he had been involved in planning similar events. Zwicker said he plans on running a similar event each year in Vancouver so that party planners can be refreshed on what's new in the industry.

"There are a lot of vendors that are offering new products that haven't been exposed to the Vancouver market," he said. "Every year there are going to be new products and styles and it's an opportunity for everyone to see them and price them out."

Admission is free for A Night of Stars, which will run from 6 to 10 p.m., and children are encouraged to attend. For more information, call 604-726-7481.

Kyle Berger is an award-winning freelance journalist and a graphic designer living in Richmond.

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