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March 2, 2007

Bringing pocketfuls of pure joy

Purim means it's time for hamantashen – and Israeli bakeries are all too happy to oblige.
BATSHEVA POMERANTZ ISRAEL PRESS SERVICE

Purim wouldn't be the same without hamantashen, the triangular pastries with dollops of fillings ranging from poppy seeds to nut blends. While Purim cuisine developed differently in the various countries where Jews lived, the most popular tidbit today is the three-cornered hamantashen.

The word hamantashen is in itself an amalgamation of meanings, reflecting the original filling. Hamantashen is made up of two Yiddish words – mohn (poppy) and tashen (pockets). It is said that because the names of these cookies sounded like Haman, the villain who was intent on destroying the Jewish people during the Persian Empire, they came to be called hamantashen (Haman's pockets). The three-cornered treat symbolizes the three-cornered hat said to have been worn by Haman when he was senior advisor to King Ahasuerus.

In Israel, hamantashen are known as Oznei Haman (the Ears of Haman). According to the Midrash, Haman's schemes against the Jews were backfiring, with his arch-foe Mordechai rising to power, so Haman went to see the king. He entered his house bent over with shame and humiliation – literally with clipped ears.

Poppy seeds were used to flavor breads, cakes, rolls and cookies in Europe and the Middle East and for many years – until fillings, over time, became more varied – were the most popular filling for hamantashen. This may well be because Queen Esther is said to have eaten only poppy seeds during her three-day fast while praying for Haman's decree to annihilate the Jews to be revoked.

Hamantashen are available in Israeli shops and bakeries about a month before the brief Purim holiday. They are an essential part of the mishloach manot (sending of portions), which are prepared and sent to family and friends on Purim and are a highlight of the holiday.

Some add a few individual hamantashen to the mishloach manot plate, while others give an entire box in decorative packaging with a bottle of wine or some other edible item, thus fulfilling the obligation of giving a minimum two portions to one person.

Parents and children sometimes bake hamantashen from scratch, but Israeli bakeries offer an assortment of hamantashen for every taste.

Herby's Bakery is owned by Herby Dan, a native of Memphis, Tenn. He started his baking career in Memphis, finishing the early shift at a bakery before rushing off to court as a lawyer. After moving to Israel and leaving behind his law career, he fulfilled a dream in 1989 by opening Herby's Bakery in Beit El, near Jerusalem. Today, he starts baking hamantashen around Tu b'Shevat, a month before Purim. Herby's hamantashen are known for their fine-textured dough with a home-made flavor.

In a poll of bakeries conducted two years ago by the Jerusalem Post, Herby's hamantashen came in first place. "We make hamantashen with date, chocolate, strawberry and blueberry fillings," said Dan. "Apricot is particularly popular." Marketed in and around Jerusalem, Herby's offers two sizes of hamantashen, regular and small. "Although there's more labor involved in baking the smaller size, people like them because they're cute," said Dan.

Berman's Bakery, founded 130 years ago in Jerusalem, is known for its bread and baked goods throughout Israel. Its customers also prefer the smaller hamantashen. "They're crispier and the proportion between the filling and the dough is better integrated in the smaller size," said the bakery's Benny Mahalla. "Customers prefer the more traditional date and poppy seed fillings, but we also produce chocolate, which is almost as popular. Halva filling is appreciated by those with more refined tastes."

Berman's markets its hamantashen in chains and groceries throughout Israel and recently started exporting them to Switzerland.

Israel's largest bakery, the Angel Bakery, was founded in Jerusalem in 1927. Hamantashen are produced about two months before Purim so clients in the United States can receive them in time for the festival.

"The production process includes both machine and manual work," said Yigal Khayat, deputy manager and head of Angel's pastry shops. "The machine prepares and cuts the crisp dough into circles. We then add the filling with a special implement and close the circles manually."

Khayat said the most popular filling is poppy seed, followed by date and chocolate. "Halva, blueberry and nut fillings are appreciated by customers looking for unique flavors, but the traditional fillings appeal to our ultra-Orthodox customers."

Unlike Herby's and Berman's, Angel customers prefer the larger of the two sizes that they make. A twist on the traditional hamantashen is prepared only a week before Purim. These are the extra large hamantashen made with yeast dough. Each one weighs a hefty 150 grams.

Roladin, founded in 1987 by brothers Avi and Kobi Hakak, concentrates on hand-made products using only top-quality, natural ingredients, with no additional flavor enhancers. An unusual feature of this bakery is the Roladin Visitors' Centre, set in the heart of the Sharon region's orange groves. This is particularly popular during Purim, when visitors of all ages get to view the 10-metre observation window – through which Roladin's bakers can be watched preparing hamantashen – the giant ovens, each of which bakes 120 trays of goods simultaneously and the huge mixers that stir 120 kilograms of flour at a time. The tour ends at a large table, where the ingredients for making hamantashen await. The pastry chef provides personal, hands-on guidance in correct preparation methods.

Although the sages point out that Purim is not all about food, drink and festivities and does actually have a deeper spiritual meaning, most Israelis are intent on polishing off the hamantashen and mishloach manot before embarking on Pesach preparations.

An easy recipe for hamantashen

1 stick margarine (110 grams)
1 egg yolk
1/2 cup sugar
1 tsp. baking powder
1 sachet vanilla sugar
1/2 cup orange juice
1/2 cup oil
2 cups flour

Combine the ingredients to make a soft dough. Roll out to the thickness of your choosing. Cut into circles with the rim of a cup or glass and place a teaspoon of filling in the centre. Form triangles by folding the sides inwards towards the middle. Bake at 350 degrees Fahrenheit for about 30 minutes, until golden brown.

Alternative fillings: date spread with added cinnamon for flavor, poppy seeds, halva and nuts.

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