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June 6, 2003

Just a superficial attraction?

Is magnetic therapy worth considering seriously or is it just a placebo?
BAILA LAZARUS EDITOR

The next time you catch a glimpse at the inside of someone's shoe and you notice an odd-looking insole, you may be looking at the latest in physical well-being: magnetic therapy.

Part of a growing field known as "energy medicine," magnetic therapy uses static magnets to create magnetic fields in shoes, clothing, beds and even water.

Thousands of testimonies from people around the world support the idea that these magnetic fields are therapeutic. Physical pain has disappeared, people sleep better, they don't get headaches as often, they have more energy, their emotional well-being has been strengthened – the list of improvements goes on. At least one report published recently in a medical journal suggests a direct link between wearing magnetic insoles and a reduction in the neuropathic pain from which many diabetics suffer. And other reports discuss the possibility that "magnetics," as it is often referred to, may help alleviate carpal tunnel syndrome or even reduce depression.

And the products are certainly not limited to insoles (although they form a large part of product sales). You can get vests, wrist bands, head bands, socks, mattresses, pillows and comforters, all with various types of magnetic technologies. There are even special devices to purify and oxygenate the water supply in your home.

But what, specifically, these products are doing physically to the human body and how they work is still a bit of a mystery.

According to www.painrelief.org.uk, it is believed that "bioelectromagnetic therapy helps to restore health by helping cells regain their natural electromagnetic frequency." Yet, on the very same page, it states, "No one knows exactly how bioelectromagnetic therapy works."

A little disappointing, to say the least, but perhaps a stop at www.nikken.org might clear things up. Nikken, after all, is a world-renowned producer of "wellness technology products" and their Web site is devoted to creating physical, emotional and even financial well-being. The thing is, Nikken never says their magnetic technology can do anything. They will say they are focused on disease prevention, but they don't say how. They promote the importance of a good night's sleep (who doesn't want one?) but don't expressly say how their sleep system can help.

"The patented Nikken Kenko Dream Sleep System is like nothing else," says the promotional information. "It is based on the way your body is naturally designed to sleep ... a complete system designed to give you the very best sleep you can get."
That's all well and good but there's no explanation of how this is achieved. Other promotional material says their "PIMag" water system is "designed to produce water your body needs." Well, all human bodies need water but how this particular type of water can benefit a human body more than tap water or filtered water is unclear.

Other testimonials are also vague: "When we tried the products and saw what they did for athletes, I was astounded," says one trainer. But he never actually explains what it is that these wellness products did.

Even the notion of why they are called wellness products, when the companies make no claims about how they can help people, is obscure.

"They are called wellness technologies because people feel good when they use the products," said a Nikken sales representative.

Even the president of Nikken, Kendall Cho, says they do not sell their products as therapeutic devices. He will admit that customers believe they receive benefits from magnetic products. An interesting choice of words. But very different from saying that customers do receive benefits from their products.


In other words, for all anyone knows, such magnetic therapy products might be complete placebos. That is, the improvements in physical health, sleep patterns or mental well-being, might all be brought on by a state of mind that believes the magnetic fields are doing something.

Well, that might be all anyone needs to feel less pain, rid themselves of headaches, get a better night's sleep and have more energy but this may not work for everyone. Buyer beware!

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