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Dec. 8, 2006

Give the gift of hope

Zentrepreneur lights a candle in the darkness.
MONIKA ULLMANN

Feeling a little down in the dumps lately and finding it hard to get all fired up about gift-giving and Chanukah cheer? Too much bad news about the war on terror, global warming, the excesses of celebrities and the oppressive greed of the corporate world can do that to you.

Fret no more. There's hope, optimism and a coherent vision of how to live a harmonious life that serves not only your corporate masters but also your innermost wishes and needs, coming to a bookstore near you, with the launch of Zentrepreneurism: A 21st-Century Guide to the New World of Business by Allan M. Holender.

Holender launched the book at the Canadian Memorial Centre for Peace Nov. 24. Now in his early 60s, he has been a resident of Vancouver for 35 years. He said he was brought up properly as a "good Jewish boy"; complete with a typical Jewish mother. But in the book, he recounts that he perceived the teachings of traditional Judaism as something to be overcome on his journey to achieving true independence and self-reliance. He now embraces the teachings of Buddha, calling it "a practical philosophy of life," rather than a religion.

"The Buddhist is at a great advantage because he does not lose sight of reality during the happy moments and he does not give way to despair in the face of misfortune," said Holender, a former entrepreneur and broadcaster who eschews the title of "guru," instead describing himself as a "fellow traveller on the journey."

Holender's vision for a new, improved capitalism is about harnessing our cultural discontent and turning it into something positive. It is, he said, about applying the wisdom of the "eightfold path of Buddhism" to the workplace, where people generally spend most of their waking hours and energies.

According to Holender, the dysfunctional corporate model is in dire need of repair, rethinking and revisioning. He believes that wealth does not equal contentment, functioning families or communities, let alone a healthy planet. He suggested that Enron, Worldcom and other disasters are just the tip of the corporate iceberg; beneath is a culture teeming with exhausted and exploited corporate drones, dysfunc- tional politics and troubled youth.

Holender said the American dream of success has become a nightmare and he questions the values that drive it. His solution is to integrate the Buddhist basics of cultivating compassion and freedom from anger and greed into our daily corporate lives.

He said this is not only possible but is driven by a rising tide of social awareness. "It's bubbling up," said Bruce A. Stewart, who wrote the foreword to the book. Stewart admitted that he was skeptical of Holender's "Zentrepreneurship" at first, thinking it was just a "New Age fad" that wouldn't stand the test of living in the real world.

Stewart said he spent his entire professional life in the corporate world working in information technology for banks, the CBC, an international company headquartered in Holland and as CEO of a software company where "Zentrepreneurism was the opposite of my work experience."

He began encouraging Holender to write when he discovered that he wasn't alone with his doubts. In true paradoxical Zen fashion, Stewart discovered he enjoyed working with someone who didn't think he had all the answers.

"It was refreshing to see his humility and so, in 2004, we started meeting once a month for coffee and I became his sounding board," said Stewart.

Two years, an editorial crisis and the tough decision to self-publish later, the hardcover book is available at Chapters and Holender is promoting it in cities across Canada. He said he found the audiences in Toronto "unresponsive," unlike Vancouver people, who immediately "get it."

Holender hopes that, in five years, "Zentrepreneurism is a global movement with every country involved, young or old, and offering the perfect opportunity for boomers to become free agents so they can run their life and their business as they desire. And that Zentrepreneurism is in the dictionary."

For more information, visit www.zentrepreneurism.com.

Monika Ullmann is a Vancouver freelance writer and editor.

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