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December 20, 2002
Dancing beyond sound
Jordan Zwicker to bring his Toronto party out west.
KYLE BERGER REPORTER
They're not from around here but they've been seen more and more
around the Jewish community of Greater Vancouver. They've been popping
up at b'nai mitzvah parties, weddings and other community shindigs.
More and more local parents and party planners have chosen to bring
in DJs from Toronto because they're known for a style of entertaining
that keeps the party hopping.
In Toronto, gone are the days when all a DJ needed was a box of
CDs, a couple of large speakers and a lovely assistant named Red
Rosie to hand out prizes for the occasional spot dance. Parties
today demand what are referred to as full-service DJs, which often
include the DJ, an emcee whose primary goal is to keep the crowd
on the dance floor, a set of trained dancing assistants and a handful
of other tricks and treats to help keep the party peaking all night
long.
As of March 2003, Vancouverites won't have to make plane reservations
to get that Toronto-style of DJ services. Jordan Zwicker, owner
of the Toronto-based Beyond Sound Entertainment, has decided to
expand his company and set up shop in Vancouver.
"I had heard that there was a need for interactive entertainment
in Vancouver from people who had been to parties there and said
there is nothing compared to what Toronto has to offer," said
Zwicker, who added that Vancouverites have been hiring Toronto-based
DJs, which was especially expensive once airfare and hotel costs
were factored in.
"Vancouver is the third biggest city in Canada and they should
have the opportunity to have that on a regular basis without having
that expense," he said.
Zwicker said that he and partner Ryan Freedman designed Beyond Sound
to be a one-stop shop for party planning. Depending on the client's
needs, they include unlimited free consultations during the party
planning stages, dancers, prizes, lighting and, of course, the latest
music for all ages. They even have casino equipment and other specialized
games available.
"From the moment [the guests] walk into the party, it's very
interactive," Zwicker said. "We basicly put on a show
for the guests and make the bar or bat mitzvah child and the family
the spectacle of the evening.
"And when you walk out, more than anything else, you feel like
you had a good time and everyone got involved, whether they were
two years old or bubbes and zaydes."
Beyond Sound already left its mark in Vancouver when they worked
a teen party at the Jewish Community Centre of Greater Vancouver
this fall. With more than 700 kids attending, Zwicker said their
first taste of the Vancouver market was sweet.
"We got a lot of e-mails from people saying it was an awesome
party and wanting to know when we were coming back."
Zwicker said they are specificaly committed to the Jewish community,
and noted that they also have what he called the Mitzvah Program,
which sees a portion of their profits donated to the guest of honor's
favorite charity. They already have commitments for seven events
in Vancouver in the spring.
More details about Beyond Sound's services can be found online at
www.beyondsound.ca
or by calling their Vancouver office at 604-726-7481.
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