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August 31, 2007

Using the whole set of tools

Lobbying sets wheels of environmental change in motion.
KATHARINE HAMER EDITOR

Growing up in London, Ont. – a university town – Tzeporah Berman got used to sharing the High Holiday dinner table with dozens of strangers.

"I can remember one night saying to my mom as we were leaving synagogue, 'Who are these people and why are they coming again for dinner?' " Berman recalled. "For every High Holiday, my mother would cook for 20 people, even though we were six, because she would assume that we would 'pick up the strays,' as my father called it and we always did – we always had a house full of students who couldn't get home for the holidays and that was just part of what we were doing."

The co-founder of the environmental organization Forest Ethics believes that her upbringing "had an enormous influence on who I am today. My family really emphasized the importance of community work and tzedakah and that was, from the time I was very little, a big part of our lives.

"For me, the work that I do is an extension of the same thing – you wouldn't want to sit down to dinner and know that there were others out there who didn't have a place to celebrate and I wouldn't want to see an announcement made by the British Columbia government that they had decided not to protect a particular old growth area and know that I could have had an influence on them making a different decision. I think, especially in today's day and age, relative to environmental issues, I believe there is too much emphasis on individual lifestyle and choices and, while I think that's important, I think there is a need to stretch and engage in larger decisions and be a part of helping to shape the future."

Berman is one of numerous environmental and policy experts interviewed in the new film The 11th Hour. The documentary, produced and narrated by Leonardo DiCaprio, posits that we have reached a moment in time where we must act as a global community to prevent catastrophic and irrevocable damage to the planet. Although her participation in the film has led to Berman hobnobbing with Hollywood stars – and raised the profile of her organization – she's more concerned with one of its key messages: the need for a unified front in tackling threats to the environment.

"We are at a point now," she said in an interview with the Independent, "where these issues will only be solved by us coming together and organizing to make change. What I mean by that is everything from organizing groups of people and communities to influence big government decisions, and smaller projects in our communities to better organize joint use of resources, like community tool shares and community transportation issues or community gardens, because the task ahead of us is to reduce our ecological footprint, which means everything from increasingly buying local to identifying ways to decrease our carbon footprint, the amount of energy that we use and our transportation use.

"I think that these challenges require us to rethink the way we live and the way that we organize our communities. We no longer have the luxury of thinking of environmental issues as something that's out there; that's a special interest, that's taken care of by a small donation we make to an environmental group, or because we recycle. We need to integrate our concern for the state of the planet into our everyday lives. That's why I have been emphasizing the need for engagement with the political process and engagement in our own community."

Berman, who was front and centre in the Clayoquot Sound anti-logging blockades back in the early '90s, now spends as much time negotiating directly with governments and corporations. As part of Forest Ethics' bid to stop retailers blitzing consumers with paper-wasting catalogues, the organization staged 850 protests outside Victoria's Secret stores across North America and ran a campaign of ads outing "Victoria's Dirty Secret." It worked. Last December, Victoria's Secret announced it would no longer produce catalogues from endangered forests.

Similarly, in February 2006, Forest Ethics led the way to an agreement with the province to protect five million acres of land in the Great Bear Rainforest from logging. The deal also included provisions for more ecologically sensitive forest management and the involvement of local First Nations communities in their traditional territory.

Nonetheless, she thinks holding leaders' feet to the fire remains a key strategy in the battle for global good. "I think the only reason that I have the opportunity today to work with the largest corporations in the world," she said, "is because of the protests that I engage in and the sometimes very hard-hitting advertisements that Forest Ethics places to raise awareness ... [you can] create a relationship and work in partnership with a company, you can do protests, you can do scientific and economic research ... these are just different tools in the tool belt and the rate and extent of environmental degradation today requires that we use them all."

Organizing our communities effectively, reducing consumption and voting for politicians who genuinely support environmental change (and are not, as Berman said wryly, merely engaged in "greenwash") are just some of the ways in which today's environmentalists say we can make a real difference.

At last week's preview screening of The 11th Hour in Vancouver, Berman told the audience: "We have a responsibility not only for what we do, but for what we don't do."

The 11th Hour is on general release starting Friday, Aug. 31. For more information about Forest Ethics, visit www.forestethics.org.

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