Jeff Moss (photo from JSA)
This summer, Jeff Moss became the first executive director of the Jewish Seniors Alliance of Greater Vancouver. Moss has long served the local community, following the example of his parents, who were deeply involved in building the Jewish community in Richmond.
The father of three adult children, Moss was co-chair of Richmond Jewish Day School, where, he said, the board took an active role, which helped him build a solid understanding of how an involved board could work alongside professional management. Moss spent three decades in the private sector before leaving to work at United Way British Columbia and then making his way to JSA.
“I reached out to United Way for an opportunity to become a campaign manager,” Moss told the Independent. “I went into work helping them with fundraising and campaign management, telling their story. And I had the opportunity to connect with a lot of great people and got some experience working in nonprofits. I had really wanted to get engaged with the nonprofit world. My desire was to go out and make an impact in the community.
“Then, Oct. 7 happened,” he said, “and I felt very strongly that I wanted to make an impact on the Jewish world if I could. So, I began to look for opportunities to serve in Jewish nonprofits and, eventually, the opportunity with JSA came along.”
Moss says that the executive director role has allowed him to tie his experiences of leading an organization and fundraising together. Further, it is an opportunity to bring his commitment to the community and bring a positive effect for those in need. He is thankful for the framework the late Serge Haber, JSA founder and often its guiding light, set in place.
“It is a great opportunity for me personally, and I hope I am able to meet the needs of JSA as we look to build upon the incredible successes that Serge and his team had built in terms of being able to create this organization,” Moss said, adding that he is intent on bolstering the pillars of the organization: peer support, education, outreach and advocacy.
“After 20 years of success so far, the way I see it, my role is to make sure that, as an organization, we are set up for the next 20 years,” he said.
Moss, who started the new position on July 2, praised the “incredible” board members at JSA and is planning to connect more with the organization’s stakeholders – that is, the community partners, donors and staff – to make sure they get the support they need. He looks forward to the future of JSA and its ability to have a beneficial influence in the Jewish community and the community at large.
“I am trying to ensure that we are going to be set for building out the structures that are needed to grow and be a sustainable organization,” he explained. “I want to continue the amazing work we are doing and enhance it – and to make sure that we are able to meet the needs of our growing seniors community.
“We are eager to connect with more volunteers in our Jewish community for our friendly visitor and peer support programs, and to connect with more Jewish senior clients to be matched in our seniors programs. We would like to extend beyond our current geographic reach, as our advocacy and outreach work is province-wide.”
The positive role JSA has goes well beyond the 140 clients and 100 volunteers who offer peer support – it impacts people’s family and friends, as well, Moss said. “The support we provide reduces the needs of others within the community, it makes it easier for kids and relatives to know there is additional home support for their loved ones.”
JSA also publishes Senior Line. With more than 4,000 copies per print run, JSA is hoping to expand the magazine’s presence into more seniors residences, through Vancouver Coastal and Fraser Health, and province-wide. JSA recently updated its website, which includes archives of the magazine going back several years.
Moss said JSA is “grateful to the Ronald S. Roadburg Foundation for supporting JSA’s organizational restructuring, and to all our valued donors who have been keen to help us along the way. We look forward to continuing to work and partner with them and other community organizations to meet the goals and objectives that we all set out.”
According to JSA’s mission statement, a senior is a person aged 55+. Those who volunteer for peer services are all 55+ but anyone who wishes to participate in the Friendly Visitor Program needs only to be 18 or older.
JSA will hold its annual general meeting on Nov. 3. The proceedings will include the recognition of former BC seniors advocate Isobel MacKenzie and retiring MLA Selina Robinson for their work on behalf of seniors.
This year’s JSA Fall Symposium will take place Nov. 17 and will feature Dan Levitt, current BC seniors advocate.
For more information, visit jsalliance.org.
Sam Margolis has written for the Globe and Mail, the National Post, UPI and MSNBC.