Foundation for Jewish Camp

Camps post-pandemic

The Foundation for Jewish Camp recently released its latest census results, Trends Report: State of Jewish Camp 2023. The research indicates that Jewish camps in Canada and the United States have settled into a new normal within the post-pandemic world.

In summer 2023, the field served 3% (6,000) more campers and counselors than in summer 2022, with a total of nearly 181,000 campers, teens and college-aged staff participating in Jewish camp across 166 day camps and 158 overnight camps. Part of this new reality includes hiring more staff, since fewer are working the full summer. Camps are having to raise more money to keep up with rising costs and the increased demand for camper financial aid.

Some key takeaways from the report are:

• Camp enrolment continues to grow, with the largest gains coming from day camps. Day camps reached pre-pandemic enrolment levels in 2023. Overnight camps enrolment remained at 96% of 2019 (pre-pandemic) levels, but 80% of overnight camps were expecting to increase their enrolment in 2024 – data for last summer are not yet available.

• Many staff are no longer working full summers, which is creating an increased need for seasonal staff positions. The total number of staff in summer 2023 was higher than in 2019 (pre-pandemic) and, given that many staff are not working a full summer, especially within overnight camps, there is a need for camps to hire more staff to fill in gaps.

• Increased turnover of Jewish camp professionals: 66% of reporting overnight camps and 58% of reporting day camps had professional staff leave their positions between fall 2022 and fall 2023.

• Families requested more financial aid from overnight camps than ever before. Overnight camps saw about a 30% increase in the amount of financial aid that families requested from their camps.

• MESSH (mental, emotional, social and spiritual) resources ranked highest in terms of the resources camps need. Camps also indicated a need for resources on character development and resilience-building; parent communication and engagement; antisemitism and bridging differences; and diversity, equity and inclusion. (It should be noted that this census was conducted before the Oct. 7, 2023, Hamas terror attacks on Israel and the ensuing war.)

• Capital needs are a big priority for camps across the field, as camps prioritize growing camper enrolment and making camp more accessible, all while upkeeping older buildings and facilities. Staff housing is a key need, as camps are unable to grow enrolment without it.

Camper satisfaction

Overnight camp overall satisfaction and likelihood to return both increased by 2% in 2023, with levels remaining relatively consistent since 2019, in the 91-94% range for satisfaction and 84-87% range for likelihood to return.

Alongside these trends, positive impacts for Jewish camp remained high, with 93% of families reporting that overnight camp made their child feel part of the larger Jewish community and peoplehood, and 90% of families reporting that camp has built important Jewish friendships for their child.

In addition, more than half of families reported that their child’s camp experience has motivated their child to participate in other Jewish programming throughout the year.

Regarding day camps, overall camper satisfaction was 87% and the likelihood to return 82% in 2023, levels that have remained relatively consistent since 2021. Further, 82% of families reported that their day camp created a culture of belonging for their child(ren) and 89% of families reported that it is important to them that camp provide an inclusive experience for everyone.

The situation in 2024

An article in the Jerusalem Post last month reported on the Foundation for Jewish Camp’s three-day Jewish camp summit, which took place in Chicago in December. In the article, writer Howard Blas shares some data on the 2024 camp season, which was offered by the foundation’s chief executive officer, Jeremy J. Fingerman.

According to Fingerman, surveys indicated that, in 2024: “Nine in 10 families reported that camp created an environment that supported their children’s social and emotional health and well-being”; “85% of camp staff felt that camp connected them to feeling a part of the worldwide Jewish community”; “94% of parents shared that camp connected their child to the global Jewish community”; and “80% of North American overnight camp staff said camp helped them to connect to Israel and Israeli staff.”

– Courtesy Foundation for Jewish Camp

Getting more kids into camp

The Foundation for Jewish Camp serves more than 155 Jewish summer camps, close to 80,000 campers and 11,000 counselors across North America every summer. Among its initiatives is the One Happy Camper program, which is run in partnership with Jewish federations – including in Montreal, Toronto and Calgary – foundations, PJ Library, and camps across North America. The program provides incentive grants of up to $1,000 to children attending nonproﬁt, Jewish overnight camp for the ﬁrst time, with the intention of introducing more children to the magic of Jewish camp.

Based on the 2010 study by the FJC, Camp Works: The Long Term Impact of Jewish Overnight Camp, there is evidence that overnight Jewish camp is a proven means of building Jewish identity, community and leadership. As adults, campers are 30% more likely to donate to a Jewish federation, 37% more likely to light candles regularly on Shabbat, 45% more likely to attend synagogue at least once a month, and 55% more likely to feel emotionally attached to Israel. As well, one of three Jewish professionals (rabbis, cantors, teachers) started out as counselors at Jewish camp; one of five Jewish educators cited Jewish camp as a key experience that caused them to enter the field; and seven of 10 young Jewish leaders in their 20s and 30s attended Jewish summer camp.

North American Jewish overnight summer camps reach 77,000+ camp-aged children every summer, but this represents only 10% of eligible camp-age kids. In the FJC’s efforts to grow enrolment and increase awareness, FJC created the One Happy Camper program, thanks to the generosity of an anonymous donor. The program’s singular mission is to increase the number of children beneﬁting from the transformative experience of Jewish summer camp. Aimed at attracting new campers who do not have daily, immersive exposure to Judaism, the program provides ﬁnancial incentives to encourage parents to choose nonproﬁt overnight Jewish summer camp over other summer options.

Since the success of the 2006 pilot, the One Happy Camper program has expanded across North America. To date, 64,000 campers have experienced Jewish overnight camp as a result of FJC’s partnership with 40 community-based organizations (federations/foundations), four national camp movements, 30 individual camps, the Harold Grinspoon Foundation’s PJ Goes to Camp program and the Jim Joseph Foundation-funded JWest program.

Of One Happy Camper grant recipients, six out of 10 would have stayed home or attended a non-Jewish summer experience, and one out of three OHC recipients’ parents had not attended Jewish camp – FJC knows that parents who attended Jewish camp are more likely to send their own kids, so the grants are instilling a new legacy of Jewish camping for families.

Surveys show that OHC recipients enjoy their summers at camp as much as their peers, in that they say they found the experience of value and would likely recommend it. As well, they are as likely to return to camp. In fact, 82% of OHC recipients return to camp for a second summer. And their experience is infused with Jewish education, identity and connections: 97% feel that camps create an atmosphere where children are proud to be Jewish and 36% of recipients increased their participation in Jewish activities after their first summer at camp.

The majority of OHC families (63%) are not members or donors of their sponsoring organization but, as a result of the OHC grant, 78% of OHC parents feel more positive about their family’s connection to the Jewish community and 72% of OHC parents feel that they are more likely to support their sponsoring organization.

These are just some of the results found in the Foundation for Jewish Camp publication Communities Investing in the Future One Happy Camper at a Time. To read more, go to jewishcamp.org/community-partners and click on “Download ‘Communities Investing in the Future’ (PDF).”

– Courtesy Foundation for Jewish Camp

Learning to nurture kindness

Foundation for Jewish Camp has been awarded a grant to explore how Jewish overnight camp nurtures and promotes character development. (photo from jewishcamp.org)

Foundation for Jewish Camp (FJC) has been awarded a three-year expansive research grant from the John Templeton Foundation to explore how the activities and rituals at Jewish overnight camp nurture and promote character development in adolescent campers and camp staff.

Findings of an earlier landscape survey of current virtue development practices at Jewish camps and a series of interviews with camp professionals identified kindness as the most common virtue camps desire to nurture in their communities. This next phase of in-depth research will focus on understanding how kindness is embedded into the structure of Jewish camp, how character virtues are taught, practised and modeled by camp leadership and staff, and how staff and campers are impacted.

The initial one-year planning grant, awarded in 2021, was used to develop conceptual frameworks and research design and instrumentation. This work included convening thought partners and learning circles to guide the project; conducting a landscape survey of current virtue development practices at Jewish camps; interviewing a select group of 10 camps to learn more about their current practices; and developing the proposal for the three-year study to evaluate the impact of character development practices on the minds, hearts and behaviours of adolescents and young adults who participate in Jewish camp.

According to Rabbi Avi Katz Orlow, FJC’s vice-president for education and innovation and the co-leader for this project, “Jewish camp in North America has a great history of making mensches – a Yiddish term for a person of great character and integrity – but that is not enough. We need to look critically and explore the metrics of character development. With the support of the John Templeton Foundation, we will define where we are headed in this work for the next decade. Surfacing and sharing best practices in character development will ensure we are making our best effort to raise new generations of thoughtful, resilient, caring, community-minded individuals. The world needs mensches now, more than ever before.”

“We want to surface exemplary practices that support young adult camp staff to model and nurture kindness in themselves and others,” said Nila Rosen, FJC’s director of learning and research. “Our research will allow us to learn with the camps and develop additional resources and practices to elevate emerging and promising character development at camps across North America.”

These resources will expand on FJC’s Making Mensches Periodic Table – the resource bank for camp staff and educators to engage in the work of character development, whose popularity served as the basis for this inquiry.

FJC has selected five camps that are intentional in their construction and cultivation of a culture of kindness in their community. These camps will conduct a thorough exploration of how that shows up in their staff selection and training, relationship building, camp rituals, peer-to-peer support, professional development, branding materials, camp artifacts, signage, or explicit language used by leadership teams.

Dr. Richard Bollinger, senior program officer of character virtue development at the John Templeton Foundation, said, “We are excited about the potential impact of this project because spreading kindness within a community can create ripples of a ‘pay-it-forward’ nature that extend far beyond the initial kind actions. Along with the hundreds of thousands of campers, families and staff who participate in 300+ Jewish camps across North America each year, we are eager to share and learn with FJC and the field.”

– Courtesy Foundation for Jewish Camp

Significant shifts in thinking

(photo from jewishcamp.org)

Today’s world requires camp to adapt to an unprecedented pace of change. Through innovation and building “adaptive capacity,” the Foundation for Jewish Camp, which works with more than 180 Jewish summer camps, will be better suited to help Jewish camps evolve and ensure long-term, sustainable results.

Adaptive capacity, as defined by Ronald Heifetz – co-founder of Cambridge Leadership Associates and author of numerous books – is “the practice of mobilizing people to tackle tough challenges and thrive.” It requires the ability to be reflective; to be open and curious to changes in the environment; to use data and evaluation to determine the best path forward; to innovate where new approaches are required; to work collaboratively and leverage diverse experiences and perspectives; and to successfully lead systemic change.

Foundation for Jewish Camp executive summary cover

FJC is challenging what it means to be a Jewish camp. This evolution has resulted in significant shifts in how FJC thinks about the field and its work. “Camp” is now framed as a year-round continuum of immersive, meaningful experiences beginning at the earliest ages and continuing through the teen years, college, and into adulthood and family life, delivered through day camps, overnight camps, family camps and year-round offerings.

Looking ahead, FJC has identified three strategic priorities for the field that include investments in new initiatives and in existing areas of proven impact: develop adaptive talent, deepen immersive learning and drive field growth. These priorities are designed to amplify one another, and the success in any one area is co-dependent on success in the others.

1. Adaptive talent

Talent development is critical to grow and enhance the field of Jewish camp. FJC has long invested in field professionals. As Jewish camp evolves, FJC must now take an adaptive approach to leadership development, both professional and lay, that meets the needs of current and future Jewish leaders.

Counselors

Counselors are the linchpin of the Jewish camp experience. These Jewish role models inspire campers to return year after year. Additionally, when a camper returns as a counselor, the impact of the camping experience is amplified, as staff internalize the lessons of their own experience to create similar (or better) ones for their campers. At the same time, it has become more challenging to recruit and retain counselors due to competition from internships and parental pressures.

FJC will uncover and create new staffing and supervision structures that create a learning framework for these future leaders as well as recognition of the purpose-driven nature of their work. The new models will seek flexibility in camp schedules and create new modalities of training staff to enhance college, career and life-readiness skills.

Other leadership

Jewish camps are experiencing ever-increasing turnover of executive leadership, which is expected to continue over the next five years. FJC seeks to increase investment in the leadership and talent pipeline of camps, cultivating new and refreshed opportunities to engage with and propel Jewish camp and lay leaders at every stage of their development. These initiatives represent opportunities to retain and accelerate the careers of outstanding young talent, build crucial networks among the field and provide high-level, skill-building professional development opportunities. Rather than focus on one single cohort program or development workshop, FJC will ensure attention to the entire talent pipeline.

Envisioned outcomes

• Increase retention rates by 25% or more over current benchmark; easier recruitment of seasonal staff.

• Improve quality of leadership that will drive retention rates and satisfaction scores for campers and staff.

2. Immersive learning

Jewish camps must adapt, expand and evolve in response to societal changes and the manner in which families belong and engage Jewishly. FJC is prioritizing initiatives that will bring the “magic” of camp further into the community by helping camps articulate their Jewish missions, develop programs and ensure the entire camp community is safe and secure for both campers and staff.

Year-round activities

As participation in traditional Jewish activities has declined, camp has become a primary immersive and educational experience for many children. Camp is often the preferred Jewish brand for these families, where their children feel a profound sense of belonging. With summer participation in experiential, immersive learning as the anchor, Jewish camps can and should play a greater role in the community, supplementing the summer with year-round experiences that ensure campers have opportunities to connect with peers through Jewish activities and educational experiences. FJC will invest in year-round programs to maximize the impact of the camp experience.

Amplify education

From FJC’s inception, ensuring that summers at Jewish camp translate into a robust Jewish future has been central to the mission. To do so effectively, FJC takes a holistic approach – working closely with camps and their various stakeholders, giving them a framework to help them enrich and refresh how they articulate and realize their unique Jewish vision. Investing in the enrichment of senior camp professionals, as well as attracting and recruiting talented Jewish educators, will bring this vision to life, and are critical to a strong Jewish educational program.

Envisioned outcomes

• 30% of camps have increased their year-round engagement opportunities.

• Higher-quality Jewish and Israel learning opportunities for campers and staff have been put into action.

3. Field growth

Over the past 10 years, camp enrolment has grown 22% in an era of overall declining participation in the traditional Jewish institutions. To accelerate this growth, FJC is prioritizing initiatives that will both increase the pipeline of Jewish campers and ensure accessibility for campers from all backgrounds. To this end, FJC’s initiatives will focus on how to attract families with young children by engaging them at an earlier and highly formative time; continue the work of increasing competitiveness of Jewish camps through the development of specialty programs; expand access through financial incentives; and promote full physical, social, educational and spiritual access for all campers and staff, irrespective of their abilities.

Younger children

Families are seeking meaningful connection and community in new ways. Building an earlier entry point to the Jewish camp experience will increase the number of campers and families making Jewish summer choices. The focus will include incubating, expanding and strengthening intentional Jewish day camps and family camps in order to engage children at the earliest ages along with their families.

Enrolment, participation

FJC’s core growth programs, including One Happy Camper and new specialty camps and tracks, have driven growth in the field. Diversity and inclusion, as well as community care, must endure and evolve so that the Jewish camp field continues to increase enrolment and improve both retention and camper satisfaction. Continual investment in physical facilities will also increase overall enrolment and ensure that camp is a welcoming and safe environment for all.

Envisioned outcomes

• Grow the field by 20%, reaching 215,000 annual camp participants.

• Year-over-year increases in family participation in camp experiences.

• Increase training, application and family visibility for diversity, equity and inclusion initiatives.

• Increase diversity at camp.

For more on FJC and its strategic plan, visit jewishcamp.org.

Engaged through camp

Since 2006, Foundation for Jewish Camp has partnered with communities across North America on the One Happy Camper (OHC) program to grow enrolment and increase awareness. Tens of thousands of campers have experienced Jewish overnight camp as a result of OHC, which offers grants of up to $1,000 to first-time overnight Jewish campers who will attend a nonprofit Jewish overnight camp. The latest study evaluating the program’s impact looks at 2013 data.

The 2013 OHC program was implemented by 65 partner organizations (local Jewish federations, foundations and camps) throughout North America. That summer, 7,300 children received first-time OHC grants.

The analysis of the year’s program was based on survey research among 3,457 recipient families, or 62% of invited OHC recipients. The research was once again supplemented, where appropriate, with data from the 2013 Camper Satisfaction Insights study (CSI), which included a total of 8,180 families from 64 North American Jewish camps and 2012 JData camp research. The CSI study was also conducted by outside evaluators at Summation Research Group, Inc.

The findings indicate that OHC has been highly successful in (1) bringing thousands of children to overnight Jewish camp, (2) creating engagement and connections between camp families and sponsoring organizations and (3) generating a “trial” first-time Jewish overnight camp experience, creating “happy campers” who are highly satisfied, which is leading to high levels of retention.

Based on the 2010 study by the Foundation for Jewish Camp, Camp Works: The Long Term Impact of Jewish Overnight Camp, there is compelling evidence that overnight Jewish camp is a proven means of building Jewish identity, community and leadership. For example, adults who attended overnight Jewish camp are 30% more likely to donate to a Jewish federation, 37% more likely to light candles regularly for Shabbat, 45% more likely to attend synagogue at least once per month and 55% more likely to feel very emotionally attached to Israel. Moreover, CSI research among current campers’ families since 2006 has shown high levels of satisfaction with, and endorsement of, the Jewish camp experience.

In 2013, 7,300 children attended camp for the first time using an OHC incentive. However, some families would have sent their child to camp with or without the incentive. To account for this, recipients were segmented into three groups based on their reported likelihood of sending their child to camp had OHC been unavailable. Based on this segmentation, it is believed that 50% (or 3,650) of recipients may not otherwise have attended overnight Jewish camp. And, for many, OHC incentives helped influence their decision to provide their child with a Jewish summer experience: the research showed that, from an array of summertime alternatives, 60% of all OHC recipients were considering only secular, non-Jewish activities or programs, including 30% who would have simply stayed home. Twenty-six percent of all OHC recipients were the first in their family (parent and/or sibling) to ever attend an overnight Jewish summer camp.

For many campers, year-round connections are being made where none may have previously existed. And, for many families, OHC incentives provide sponsoring organizations with an opportunity to engage them programmatically, philanthropically and emotionally. Whereas 60% of OHC recipients are not currently members and/or donors of their sponsoring organizations, 64% of OHC recipients believed the incentive “very positively” affected their family’s connection to the sponsoring organization, 62% believed the incentive “very positively” affected their family’s connection to the overall Jewish community and 73% of OHC recipients were more likely to support the sponsoring organization.

Finally, CSI results show no meaningful differences between OHC and non-OHC families with respect to overall satisfaction and camp advocacy. While there are a few individual camp exceptions, the findings in all regions are, and have been, consistently outstanding, with 95% of campers satisfied with their experience. As well, the vast majority of parents of OHC and non-OHC campers believe that camp, overall, creates ambiance and atmosphere where their child is proud to be Jewish, and increases awareness of their child’s Jewish identity and/or their activity/participation in synagogue or in their local Jewish community.

For additional findings, visit jewishcamp.org/research.

Research into access issues at Jewish overnight camps

The field of Jewish camp has become increasingly aware of and responsive to the numbers of children with special needs and physical disabilities in recent years. As a first step towards initiating field-wide changes in this arena, Foundation for Jewish Camp (FJC) is engaged in a research project mapping current, potential and desired services available to children with emotional, intellectual and physical disabilities at nonprofit Jewish overnight camps across North America.

Laszlo Strategies recently delivered the results of the research (conducted in early 2013), the first of its kind in the Jewish community. The survey garnered results from 170 camp staff members (from 124 camps), 262 parents and 141 campers.

FJC is pleased to share that the majority of those involved in camp – including staff, campers and parents – care about this issue and agree that every Jewish child, regardless of a disability or special need, should be able to attend a Jewish camp. Most involved prefer an inclusion model, with clear recognition that not every camp is able to serve every need and that, in some cases, a separate program might be preferable.

While the field is making progress in the types and amounts of services offered, there is still more to be done. Below are the highlights from the survey. The full findings are available at jewishcamp.org/research.

About the campers served

The field of Jewish camp is serving 2,340-2,590 children with special needs – more than originally estimated.
The majority of the special needs population in Jewish camp have neurological disabilities. Few camps are equipped at this time to properly serve children with more significant/complicated disabilities.
43 percent attend public school, four percent of these children attend Jewish day school, and 24 percent attend a specialty school for children with disabilities. Forty-three percent attend a synagogue-based religious school and 47 percent had attended a Jewish day camp.
93 percent of parents were satisfied/extremely satisfied with their child’s experience at Jewish overnight camp.

About camp staff and programming

36 percent of camps offer special programs for this population.
55 percent of camps have a designated staff member (part-time or full-time) to oversee campers with special needs. This staffer engages with the family during the intake process, selects and trains camp staff, acts as a support during crisis situations, communicates with parents and other outside supports, creates and evaluates individual camper plans.
Inclusion camp staffs appear to want the non-inclusion staff and campers to have a better understanding of their population.
Parents of special needs campers are extremely satisfied with the way camps are infusing Jewish values/learning for this population of campers.

Barriers and perceptions

The biggest barriers to serving more children with specials needs are not attitudes or wheelchair ramps – rather lack of training and knowledge followed by funding.
47 percent of parents report the cost of overnight camp as a barrier.
It is not as important as previously thought that siblings attend the same camp. Forty-three percent of parents report, “it would be nice, but it is more important that they go to the camp that best serves their individual needs.”
Parents report that the biggest factors in choosing a camp for a child with special needs are that the camp offers good supports and accommodations for children with a disability like my child (43 percent), and it is a Jewish camp, where my child can connect to our heritage and community (34 percent).
More camps are serving children with disabilities/special needs than are advertising it to the public through their websites and marketing materials.

Next steps

FJC is currently creating a plan of action to advance the field of Jewish camp in this arena. Sound research and solid data are required in order to make the informed decisions that will move FJC closer to achieving its goal: increasing the number of children attending nonprofit Jewish overnight camp.

FJC commissions its own research, and also draws on the wealth of knowledge that Jewish sociologists and researchers have contributed toward the understanding of camp and its long-term effects. All FJC-commissioned research and a selection of external studies are available for download at FJC’s website.