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Nov. 4, 2011
Art comes to the market
Jerusalem’s Mahane Yehuda gets a facelift.
ARIEH O’SULLIVAN THE MEDIA LINE
Certainly the central market place of any great city is colorful, ringing with a cacophony of sounds and sights that attract shoppers and tourists. It’s often a different story on the backstreets, dingy and grey with urban grunge.
Bustling Mahane Yehuda, or the shuk, is a well-known Jerusalem landmark. People travel from far and wide to buy vegetables, meat and fish, spices and treats. More recently, chic cafés and boutiques have sprung up. And now there’s a project called Tabula Rasa, whose aim is to transform the rundown surrounding streets with urban artwork.
“We chose these streets because they are less colorful and they don’t have all of the vegetables and fruits, so it is less colorful and more greyish and neglected. We wanted to color it up and put some life in it,” said Itamar Paloge, 28, an artist and curator of the project.
“We have local artists from Jerusalem and street artists and we have the shopkeepers and businessmen from the market cooperating with us,” Paloge added, as a few merchants lined up to add their artistic talent to a massive graffiti-motif mural.
“I’m the Picasso of hummus. They asked me to paint, and why not? If we can do pretty things to this market, then I always participate,” said Elran Shefler, who works at one of the local hummus restaurants.
“A month ago, this area was a real mess, but they’ve managed to make [it] a lot prettier, and with recycled material. They took some tin and put in a little earth [to make urns], put a plant here, a painting there. They did a real nice job,” Shefler said before he laid down his can of spray paint and rushed back to work.
In Jerusalem, Mahane Yehuda has become a sort cultural palette for a plethora of philanthropic organizations with projects to bring culture and style to a place better known for its working-class grit. This past summer, Jerusalem Season of Culture – an American-funded organization aimed at bringing culture to the masses – used it as a venue for street theatre. High-end culinary chefs have set up haute cuisine kitchens on the rooftops over the alleyways and galleries have nestled in between the food stalls.
This latest urban art endeavor, however, is sponsored by the municipality and even the mayor, Nir Barkat, showed up to do his part. The mayor said he was reading nothing into the fact that he was given a stencil of a rat to paint. “It means that I do what they tell me. I listen to the artists and do what they say. I think we should welcome projects like this, where artists are accepted by the community,” Barkat told this reporter.
Garbage bins, exposed walls and concrete squares all serve as pallets for the street art. After his artistic contribution to a mural, Barkat strolled about the back streets to examine some of the creations.
“When we have a joint venture between artists and the commerce here in the neighborhood, it creates a very, very nice atmosphere. It makes the place much more clean and much more wonderful and pretty. This is how it creates more people who come here and enjoy Mahane Yehuda. And this is exactly what we wanted. We wanted the place to come alive and it’s coming alive,” he said.
According to Paloge, the inspiration came from the merchants themselves. “They saw us working and were, like, ‘We want to give a hand and we want to paint our own streets.’ So we took the offer and we brought them together and we did a workshop in which we taught them how to do stencils and how to spray, and then they are going to go down and spray the streets,” he said.
Still, in the middle of the workday, it takes some heavy coaxing to get the merchants to leave their stalls for a few minutes of creativity. “I think anyone can be an artist, or just to be able to color up the streets and put some life into it,” Paloge concluded. “Even a vegetable salesman.”
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