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June 3, 2005

Safdie advises museum group

Renowned architect reviews the historical society's plans for new facility.
PAT JOHNSON

A group of Vancouverites who are behind the plans for a Jewish museum in the city had an opportunity to bounce ideas off one of the top institutional architects in the world Monday. Moshe Safdie, designer of some of the world's most famous museums, sat down for a chat in the Vancouver Public Library – a building he designed – with members of the museum's steering committee.

Safdie quizzed organizers about the intent of the facility, which is slated to open in early 2006. He wanted to know who the target audience is and offered suggestions on raising the museum's appeal. Among the challenges the museum faces, he said, is its location on the third floor of the Jewish Community Centre of Greater Vancouver (JCC). Without much walk-by traffic, the imperative to bring more people up the stairs to the museum becomes a challenge, Safdie said. He strongly endorsed a proposal that the museum's proponents are currently negotiating with the JCC – to extend the spiral staircase that currently leads from the main floor down to the lower level's Vancouver Holocaust Education Centre. If the idea becomes reality, there will be a grand spiral in the middle of the JCC linking the cultural hubs of the Holocaust centre, the Zack Gallery, the Isaac Waldman Jewish Public Library and the museum.

Safdie spoke of his experience with the Skirball Museum, Los Angeles's Jewish museum and cultural centre, which he designed. That museum spends about $1 million a year, he said, busing students and multicultural communities to the museum, ensuring a constant flow of visitors. He noted wryly, though, that Vancouver is not Los Angeles.

"It's a very wealthy community and it's not 30,000 [people]," Safdie said.

Safdie said the museum must start with a "big bang" that alerts the public to its arrival, must employ dynamic programming in order to keep people returning and should co-ordinate plans with other cultural institutions and events in the JCC so they complement and do not compete with each other. The Skirball, he said, is a combination of the 92nd Street Y – Jewish Manhattan's cultural heart and the site of constant lectures, performances and diverse programs – and a Jewish museum. On a smaller scale appropriate to the community, Safdie said, Vancouver's Jewish museum should try to emulate the success brought by variations in attractions. He cautioned against the new museum falling into the pattern at the Skirball Museum, where many of the patrons are elderly.
"My sense is that this is really for the young people," Safdie said.

Safdie became known to most Canadians in 1967, with his astonishing modernist design of Habitat in Montreal. Vancouverites see his imprimatur on our city through the main Vancouver Public Library building, whose 10th anniversary celebration Safdie was in town to mark.

In addition to a new portion of Yad Vashem, Israel's Holocaust museum and archives, Safdie is responsible for noted Canadian projects, including the National Gallery of Canada in Ottawa, the Musée de Civilisation in Gatineau and renovations to the Musée des Beaux Arts de Montréal. Safdie, a Haifa-born Canadian, has taught at McGill University and is a former director of the urban design program at Harvard University.

Catherine Youngren, president of the Jewish Genealogical Institute of B.C. and chair of the steering committee for the museum, said having Safdie offer his insights on the Vancouver museum was invaluable.

"For me, having had the privilege of seeing Yad Vashem and knowing the beauty and the emotive quality that architecture can bring to the Jewish experience, it was just such an honor to have an opportunity for him to look at our project," she said.

Bill Gruenthal, president of the Jewish Historical Society and a prime mover behind the museum idea, said Safdie's advice was well-received.

In the long-term, Gruenthal said, a permanent, purpose-built cultural facility would be ideal to house the museum. In the meantime, he said, "we have to proceed with what we've got and make the best of it."

Rabbi Yosef Wosk, a member of the steering committee and adjunct curator of Judaica for the museum, arranged the meeting with the noted architect.

"He's an ally as a Jew, as an Israeli, as a Canadian and as a mensch, who has made friends in Vancouver and we appreciate that he would have time to meet for us," Wosk said. "Moshe was very perceptive. He asked certain questions to try and get an idea of who our community was and the purpose of the museum, who the audience would be."

Wosk said Safdie's advice, particularly on the importance of non-static programming, will guide the organizers.

"We cannot just be a passive exhibit and expect people to come in, especially when we're on the third floor," he said.

The rabbi, who has been a leading supporter of arts and letters in the Jewish and general Vancouver communities, said the museum is a "last peg" in a maturing Jewish community. There already exist the primary institutions of Jewish life, such as synagogues, schools, seniors facilities, social service agencies and so forth, Wosk said. A museum is needed to teach young people and newcomers about the history of the city and the place of Jews within it. The museum will play a role in building relationships between the Jewish community and others, he added.

"We can help interpret the Jewish community to the general community," said Wosk. He also acknowledged the importance of a central staircase linking the various cultural institutions, culminating in the third-floor museum.

"This creates, on four levels, the museum, the library, the Zack art gallery and then the Holocaust education centre, which is also a museum," he said.

Pat Johnson is a B.C. journalist and commentator.

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