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July 4, 2003

A new director for CFHU

The university is a cause dear to Maxine Woogman's heart.
KYLE BERGER REPORTER

Maxine Woogman believes that she is the perfect example of how Hebrew University of Jerusalem touches those who study at the school.

After spending a year at the university's Rothberg International School in 1987/'88, Woogman returned to Vancouver and immediately became involved with the Young Associates (now called New Leadership) department of the Vancouver chapter of the Canadian Friends of Hebrew University (CFHU). For 15 years, she maintained a connection with the organization as a volunteer and alumna and said she still gets choked up every time she sees a video presentation promoting the school and its programs.

"It was just the most powerful experience," she said of the year that changed her life. "I became a real strong spokesperson for Hebrew University when I came back."

On July 2, Woogman's special connection to the school took its most significant step yet, as she became the new executive director of the Vancouver chapter of CFHU.

"I feel like I've come full circle," she said. "I was looking for a change in my career life and this met all of my needs and had all of my passions tied into one role."

Woogman's professional background is in human resources, where she spent 10 years working with private organizations in developing team-building programs and working with managers. She then spent two years as a life coach, where she worked with individuals who were going through career or life transitions and helped them reach their potential.

She looks forward to using her team-building, organizational and coaching skills to help CFHU.

"Coaching is about knowing what you want, figuring out what's blocking you from getting there and creating an action plan for going forward," she explained. "I can bring all of that into this organization. I can take that same strategy and apply it to a cause that's dear to my heart."

Woogman's arrival marks a new era for the local organization. She takes on a role that was held by Dvori Balshine for 17 years.

Woogman, who had worked with Balshine as a CFHU volunteer, said that the chapter already has a very strong foundation and she hopes her own unique style will add to what already exists.

"I think Dvori did a wonderful job of putting the Vancouver chapter of CFHU on the map," said Woogman. "I think people know us, they recognize us and they trust that whatever event gets put on by us will be a well-run, well-produced, well-attended event.

"There's a well-functioning board, they've recruited good people and everyone wants to be there," she continued. "But I think I will bring in a different flavor and style."

Woogman's professional career with the CHFU chapter has started at a critical time for the university. With Israel having to dedicate more money to military defence in recent years, the university has received less government funding than it has in the past. In response, all of the Friends of Hebrew University groups around the Diaspora have begun a four-year fund-raising campaign to keep the university running strong. Woogman said her primary task will be making sure her chapter does whatever it can to contribute.

"I really believe that Hebrew University needs to remain intact as a top-standing research and teaching institution and I hope that through the efforts of our board, volunteers, staff and leadership, that people can come to see the importance of the university in this world," she said. "Knowing and trusting in my gut what this university does and contributes, not only to Israel but the Jewish people and the world, my main drive will be to continue fund-raising."

Woogman said there will be several programs in the next year focusing on the campaign.

The next big Vancouver CFHU event is Stretch Your Mind: The Best of Hebrew U, which will be held Sept. 13 and 14. Stretch Your Mind features a series of presentations and sessions led by some of the world-renowned professors from Hebrew University. Opening with a Saturday evening presentation by political science Prof. Meron Medzini, who will talk about Israel after the war in Iraq, the program will continue all day Sunday. Participants will have a variety of sessions from which to choose.

Stretch Your Mind is co-sponsored by CFHU, the Jewish Community Centre of Greater Vancouver and the Jewish Federation of Greater Vancouver. For more information, call 604-257-5133 or visit www.cfhu.org.

Kyle Berger is an award-winning freelance journalist and a graphic designer living in Richmond.

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